Hailey Baldwin is the Face of Topshop Denim

Rising model, and daughter of actor Stephen Baldwin, Hailey Baldwin is the new face of Topshop Denim. It seems Baldwin made a huge impression when she walked in Topshop's Spring 2015 show during London Fashion Week.

Topshop's new denim campaign is about helping you find the perfect pair of jeans, plus they launched two new styles of jeans: the Binx and the Jamie Flare. The Binx is a go-to high-waisted skinnies featuring a cool frayed hem, and Jamie Flare take a cue from the '70's.

Topshop posted this under the Instagramed photo of Baldwin:

In case you missed the @glamouruk shout out, we're super excited to announce that mega babe @haileybaldwin is the face of our #SS15 denim collection! Check out Topshop.com tomorrow for the full feature. #Topshop #denim #topshopstyle #jeans #HaileyBaldwin #skinnies #boyfriendjeans #model #ootd #wiwt #denimmuse

About Topshop:

Launched in 2001, Topshop Unique is the higher-up ready-to-wear offshoot from the major British fast-fashion label. The Unique line, like the mass-market collection, is consistently altering its aesthetic to suit trend-think breezy, beachy looks one year, ultra-eighties "Bananarama" the next. However, A-line dresses, voluminous coats, and billowy trousers are signatures. The label made its runway debut at London Fashion Week in 2005.