H&M Updates Isabel Marant Rules

By: Nov. 08, 2013
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On Wednesday, H&M launched a dedicated microsite to promote the much anticipated Isabel Marant collaboration. The site features photos of the line, a countdown clock, video as well as rules for shopping the collection. Today, H&M has updated some of the rules to handle the excited masses.

H&M will again be using a wristband system to organize the shoppers. Previously they said the first 300 people in line will be broken down into groups of thirty, but that has been changed to the first 420 shoppers. Each will be given a colored wristband that corresponds to their group, and now there will be 14 groups of 30 before the the collection opens up to everyone.

The other big change is they have extended the return policy for the collaboration. Previously H&M said three days for returns but now it's seven. And if you miss that window, they'll still give you store credit.

To see the full list of rules click here. Happy Shopping!


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