HAMILTON's Lin-Manuel Miranda is Broadway's Twitter Genius

By: Jun. 14, 2016
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It was probably the night when Lady Gaga first tweeted to her followers that she was sending pizza to her hundreds of fans who were standing for hours in line for concert tickets that American began to understand the unique outreach of Twitter.

In the ten years since the social media invention first hit the Internet, Twitter has become a valuable platform for celebrities to not only announce concert tours or movie releases, but to share thoughts and experiences on as personal a level as one can when addressing millions of people at a time through their cell phones.

When a tragedy strikes in some part of the world or there's a reason to rejoice, the tweets we receive from our favorite artists become a part of the experience, offering comfort or good cheer.

Once IN THE HEIGHTS was established as a Broadway hit, Lin-Manuel Miranda's Twitter account naturally attracted theatre fans from around the country, but the popularity of Hamilton - not just with Broadway fans, but with mainstream audiences - has turned him into a national figure, allowing him to be heard when he speaks out on important issues such as the economic state of Puerto Rico and the use of bots by ticket scalpers.

He currently has 530,000 Twitter followers, many of whom can't start the day without one of his "Good Morning" tweets. According to Twitter, these have been his most favored:

A hashtag created by Lin-Manuel Miranda can spark creativity in hundreds of followers, who start sharing their own creations based on his ideas.

And when one of the artists who inspires him falls, he sincerely shares his grief and his admiration.

His fans have come to know him as someone who is very generous with his social media time. Twitter data reveals that about 2/3 (65%) of Lin-Manuel Miranda's tweets are some kind of fan response or fan engagement (i.e. a RT, a reply, or an RT-with-comment.). Stats also show that there have been 2.3M mentions of "@Lin_Manuel" or "Lin-Manuel Miranda" so far in 2015 and 2016 combined.

When is the best time to catch a Lin-Manuel Miranda tweet when it's nice and fresh? Twitter's graphic below reveals his most active hours.

It was once considered very attractive to surround a celebrity with an air of mystery, but the personal touch provided by social media offers famous people a chance to regularly share a bit of themselves with their fans, not just their art.

The 2016 Tony Award-winning Best Musical HAMILTON opened on August 6, 2015 at Broadway's Richard Rodgers Theatre. The cast of Hamilton is comprised of Lin-Manuel Miranda (Alexander Hamilton) who won Tonys for his book and score, Tony-winning Best Actor in a Musical Leslie Odom, Jr. (Aaron Burr), Tony-winning Best Supporting Actor Daveed Diggs (Marquis De Lafayette, Thomas Jefferson), Tony-winning Best Supporting Actress Renée Elise Goldsberry (Angelica Schuyler), Christopher Jackson (George Washington), Rory O'Malley (King George), Jasmine Cephas Jones (Peggy Schuyler, Maria Reynolds), Javier Muñoz (Hamilton alternate), Okieriete Onaodowan (Hercules Mulligan, James Madison), Anthony Ramos (John Laurens, PhilipHamilton) and Phillipa Soo (Eliza Hamilton).

With book, music and lyrics by Lin-Manuel Miranda, Tony-winning direction by Thomas Kail, Tony-winning choreography by Andy Blankenbuehler and musical direction and Tony-winning orchestrations by Alex Lacamoire, Hamilton is based on Ron Chernow's biography of Founding Father Alexander Hamilton.



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