Fatima Jones Tapped To Lead Apollo Theater Communications Team

Announced today, arts PR executive and cultural strategist Fatima Jones will join the legendary Apollo Theater as the Senior Director of Public Relations and Communications to lead their communications and social media team. Starting on July 9, Jones will work closely with the organization's leadership team, raising awareness and buzz for the legendary theater's range of artistic and community programs.

A passionate and highly experienced communications strategist, Jones joins the Apollo Theater from her role as Director of Public Relations at the Brooklyn Museum where, over the last five years, she led media relations and social media campaigns for all of the institution's offerings including the buzzy blockbuster exhibition, David Bowie Is. Prior to Brooklyn Museum, Fatima spent almost a decade at the Brooklyn Academy of Museum (BAM). The well respected PR professional's experience also includes work with Ronald K. Brown/Evidence, Weeksville Heritage Center, 651 ARTS and Cumbe Dance Center. Jones is a former member of the Bessies Dance and Performance Awards and is regularly tapped as a NYSCA Performing Arts Panelist.

"I'm thrilled to return to my performing arts roots -- doing so at the Apollo -- arguably one of the most iconic institutions in New York, if not the world," says Jones.

The legendary Apollo Theater-the soul of American culture-plays a vital role in cultivating emerging artists and launching legends. Since its founding, the Apollo has served as a center of innovation and a creative catalyst for Harlem, the city of New York, and the world.

With music at its core, the Apollo's programming extends to dance, theater, spoken word, and more. This includes special programs such as the blockbuster concert Bruno Mars Live at the Apollo, the world premiere theatrical reading of Ta-Nehisi Coates's National Book Award-winning Between the World and Me, 100: The Apollo Celebrates Ella, the annual Africa Now! Festival, and the recent New York premiere of the opera We Shall Not Be Moved. The Apollo is a performing arts presenting organization that also produces festivals and large-scale dance and music works organized around a set of core initiatives that celebrate and extend the Apollo's legacy through a contemporary lens; global festivals including the Women of the World (WOW) Festival and Breakin' Convention; international and U.S.-based artist presentations focused on a specific theme; and Special Projects, multidisciplinary collaborations with partner organizations.

Since introducing the first Amateur Night contests in 1934, the Apollo Theater has served as a testing ground for new artists working across a variety of art forms and has ushered in the emergence of many new musical genres-including jazz, swing, bebop, R&B, gospel, blues, soul, and hip-hop. Among the countless legendary performers who launched their careers at the Apollo are Michael Jackson, Ella Fitzgerald, Stevie Wonder, Billie Holiday, James Brown, D'Angelo, Lauryn Hill, Dave Chappelle, Machine Gun Kelly, Miri Ben Ari, Sarah Vaughan, Gladys Knight, and Luther Vandross; and the Apollo's forward-looking artistic vision continues to build on this legacy. For more information visit https://www.apollotheater.org/

Photo Credit: Greenlight Photography