BaubleBar next Guest Bartender is actress Emma Roberts! The pair will debut a collaborative 19-style collection today on baublebar.com that range in prices from $18 to $150.
WWD reported that this is the e-tailer's largest campaign yet! It will see multiple deliveries over the next three months, plus additional 10-piece holiday additions coming out in November. The campaign features Roberts in her pieces with the social media hashtag, #AsToldByEmma. "I have a love-hate relationship with social media, but mostly love," Roberts said.
About BaubleBar:
Amy Jain and Daniella Yacobovsky started BaubleBar with a singular mission: create the ultimate source for fashion jewelry by offering unparalleled selection and shoppable style guidance, all at a guilt-free price point.
But how? They strip out the overhead and source their products directly, to avoid any middleman mark-up. (Did you know most retailers mark jewelry up as high as 20x above cost?) But their access allows them even more flexibility than just price: they work closely with their suppliers to introduce new product on a constant basis, and to tailor their selection based on real-time feedback they get from shoppers.
