Cubby Bernstein Videos Break 600,000 Views

In just 3 weeks Cubby Bernstein, Broadway's Tony Award Campaign Manager and his web-series (cubbybernstein.com) which tracks his involvement working with Broadway's "Xanadu" in this year's Tony competition for Best Musical, garnered over 400,000 viewes in 2 days of Thursday and Friday, June 6th and 7th).  

Episode 6,featuring Nathan Lane, "Xanadu's" star Cheyenne Jackson and cast members from the musical,  launched last Thursday and galvanized an international community of fans.  By end of week as reported by youtube, it has become the 3rd most viewed video in America and the 2nd most popular comedy in the US and Canada.  In addition, it received many other international honors including the 1st most viewed in Hong Kong and 3rd most viewed in Australia.

 The complete series about "Xanadu's" journey to the Tony Awards has attracted top participating talent including past Tony Award winners, Julie White,Beth Leavel, John Cullum,Carole Shelley, Duncan Shiek, John Lloyd Young,Cady Huffman and more.  Mama Rose (Patti LuPone) and Cynthia Nixon will star in the 2 part-finale going up today (Monday, June 09, 2008).  The producers of the show have also made cameo appearances.

This viral campaign is bringing thousands of people engaging with Cubby and his adventures through  youtube, facebook, twitter, myspace and cubby Bernstein.com, many of them learning about the Tony Awards, "Xanadu" and Broadway.

 Aaron Dignan, of Undercurrent, a digital think-tank, says of Cubby, "The battleground for new theatre fans isn't necessarily just on billboards in Times Square or the back of magazines, it's right there online, among all the other art forms competing for attention. What's amazing is that roughly 10 minutes of footage was able to bring together an international community of fans in just under three weeks. That would be impressive in any industry".

www.cubbybernstein.com

Photo Credit Peter James Zielinski