WWD reported that d'Avack wouldn't reveal many details, he did note "that the commercial, shot by Joe Wright, features Pitt speaking in a way that the viewer assumes he’s speaking to a woman — and then it’s revealed that the addressee is actually the scent."
Pitt's Chanel commercial is set for a global launch today, Oct. 15, with the print ad is expected to begin appearing in November fashion, beauty and lifestyle magazines.