Skip to main content Skip to footer site map
Broadway Gift Shop One Shubert Alley to Relaunch Later This Year

Broadway Gift Shop One Shubert Alley to Relaunch Later This Year

New initiatives at One Shubert Alley will include exclusive show specific merch, merchandise product drops, and One Shubert Alley branded items.

It was reported earlier this month that the iconic Broadway gift shop, One Shubert Alley, would close on October 2nd. It has now been announced that the Araca Group's merchandise division, Araca Merchandise, will assume management of One Shubert Alley, Broadway's Theatre Shop, after a brief store renovation. The relaunch of the iconic storefront located in Shubert Alley between the Shubert and Booth Theatres in the heart of Times Square, is expected to take place before the end of 2022.

The re-opening of One Shubert Alley follows The Shubert Organization entering into a strategic business partnership with Araca Merchandise.

New initiatives at One Shubert Alley will include exclusive show specific merch, merchandise product drops, and One Shubert Alley branded items.

The Araca Group's current and upcoming merchandise partners include Wicked, The Book of Mormon, Jersey Boys, Beetlejuice the Musical, Come from Away, Hadestown, Some Like It Hot, Back to the Future the Musical, To Kill a Mockingbird, Dreamgirls, Rock of Ages, Beautiful, The Price is Right Live!, Wheel of Fortune Live, A Beautiful Noise, Kimberly Akimbo, Anastasia, Jesus Christ Superstar, Hairspray, Ain't Too Proud - The Life and Times of the Temptations, The Life of Pi, Blippi the Musical, Disney Junior Live!, Joseph and the Amazing Technicolor Dreamcoat, Bob Marley - One Love Experience, The Osmond's Show, Baby Shark Live!, Bluey's Big Play, Blue's Clues, Jurassic World The Exhibition, Formula One Exhibition, New York City Ballet, The Boston Ballet, Alvin Ailey Dance Company, Outlander, Cobra Kai, Ghostbusters, Breaking Bad/Better Call Saul, Jeopardy, Wheel of Fortune, C-Span, Lionsgate, BroadwayWorld, and Sony Pictures.



Related Stories
Video: On the Opening Night Red Carpet for A BEAUTIFUL NOISE Photo
A Beautiful Noise celebrates its opening night at BroadwayWorld will be on the red carpet! Tune in at 5:45pm ET to watch as the celebrities arrive.

Fierstein, Rivera, & More Announced for WE ARE HERE Concert Photo
“We Are Here”, a remarkable concert of music written inside the Nazi camps and ghettos, will come to Stern Auditorium / Perelman Stage at Carnegie Hall to commemorate International Holocaust Remembrance Day on January 26th at 7:30pm.

A BEAUTIFUL NOISEs Jess LeProtto Takes Over Our Instagram! Photo
Tune in to our Instagram story today as Jess LeProtto takes you behind the scenes with the cast of A Beautiful Noise - The Neil Diamond Musical on opening night!

Review Roundup: A BEAUTIFUL NOISE Opens on Broadway! Photo
Critics are weighing in on the Neil Diamond musical A BEAUTIFUL NOISE, which opened on Broadway Sunday, December 4, 2022, at the Broadhurst Theater.


More Hot Stories For You


Wake Up With BWW 12/5: A BEAUTIFUL NOISE Opens on Broadway, and More!Wake Up With BWW 12/5: A BEAUTIFUL NOISE Opens on Broadway, and More!
December 5, 2022

Top stories include reviews and coverage from last night's opening of A Beautiful Noise, the Neil Diamond Musical! Stay tuned for more coverage today as we take you inside the big night.

VIDEO: Watch Kristin Chenoweth and Country Star Maren Morris Sing 'For Good' from WICKEDVIDEO: Watch Kristin Chenoweth and Country Star Maren Morris Sing 'For Good' from WICKED
December 4, 2022

Maren Morris surprised audiences by bringing out Kristin Chenoweth to join her for a performance of 'For Good' from WICKED during the final show of Morris's Humble Quest concert tour at Nashville's Bridgestone Arena. Watch the video here.

Photos: First Look at Ashley Blanchet, Graham Rowat, Gavin Lee, and More in Paper Mill's THE SOUND OF MUSICPhotos: First Look at Ashley Blanchet, Graham Rowat, Gavin Lee, and More in Paper Mill's THE SOUND OF MUSIC
December 3, 2022

Paper Mill Playhouse (Mark S. Hoebee-Producing Artistic Director; Michael Stotts- Managing Director), recipient of the 2016 Regional Theatre Tony Award, has released production photos for The Sound of Music. The show began performances at Paper Mill Playhouse on Friday, December 2 and will play through Sunday, January 1, 2023.

KPOP Producers Issue Letter in Response to New York Times ReviewKPOP Producers Issue Letter in Response to New York Times Review
December 3, 2022

In response to Jesse Green's review of KPOP from the New York Times, the producers of KPOP have issued a response letter, requesting that Green 'issue an apology to the cast and creators of [KPOP] for the insensitive and, frankly, offensive review.'

Suzan-Lori Parks' PLAYS FOR THE PLAGUE YEAR to Return to The Public in April 2023Suzan-Lori Parks' PLAYS FOR THE PLAGUE YEAR to Return to The Public in April 2023
December 2, 2022

After a truncated run as a result of several COVID-19 cases in the company, Suzan-Lori Parks’ theatrical concert PLAYS FOR THE PLAGUE YEAR will be returning for an engagement in The Public Theater's Joe’s Pub in April 2023.