Skip to main content Skip to footer site map
Broadway Gift Shop One Shubert Alley to Relaunch Later This Year

Broadway Gift Shop One Shubert Alley to Relaunch Later This Year

New initiatives at One Shubert Alley will include exclusive show specific merch, merchandise product drops, and One Shubert Alley branded items.

It was reported earlier this month that the iconic Broadway gift shop, One Shubert Alley, would close on October 2nd. It has now been announced that the Araca Group's merchandise division, Araca Merchandise, will assume management of One Shubert Alley, Broadway's Theatre Shop, after a brief store renovation. The relaunch of the iconic storefront located in Shubert Alley between the Shubert and Booth Theatres in the heart of Times Square, is expected to take place before the end of 2022.

The re-opening of One Shubert Alley follows The Shubert Organization entering into a strategic business partnership with Araca Merchandise.

New initiatives at One Shubert Alley will include exclusive show specific merch, merchandise product drops, and One Shubert Alley branded items.

The Araca Group's current and upcoming merchandise partners include Wicked, The Book of Mormon, Jersey Boys, Beetlejuice the Musical, Come from Away, Hadestown, Some Like It Hot, Back to the Future the Musical, To Kill a Mockingbird, Dreamgirls, Rock of Ages, Beautiful, The Price is Right Live!, Wheel of Fortune Live, A Beautiful Noise, Kimberly Akimbo, Anastasia, Jesus Christ Superstar, Hairspray, Ain't Too Proud - The Life and Times of the Temptations, The Life of Pi, Blippi the Musical, Disney Junior Live!, Joseph and the Amazing Technicolor Dreamcoat, Bob Marley - One Love Experience, The Osmond's Show, Baby Shark Live!, Bluey's Big Play, Blue's Clues, Jurassic World The Exhibition, Formula One Exhibition, New York City Ballet, The Boston Ballet, Alvin Ailey Dance Company, Outlander, Cobra Kai, Ghostbusters, Breaking Bad/Better Call Saul, Jeopardy, Wheel of Fortune, C-Span, Lionsgate, BroadwayWorld, and Sony Pictures.

TodayTix Black Friday

Related Stories
Photo: ABC Debuts BEAUTY & THE BEAST: A 30TH CELEBRATION Cast Photo Photo
Check out a new photo of the complete cast of “Beauty and the Beast: A 30th Celebration,” featuring H.E.R. as Belle; Josh Groban as the Beast; Joshua Henry as Gaston; Rita Moreno as the night’s narrator; Martin Short as Lumière; David Alan Grier Cogsworth; Rizwan Manji as LeFou; and Jon Jon Briones as Maurice.

Mariah Carey Joins the Producing Team of SOME LIKE IT HOT Photo
Grammy-winning and best-selling female recording artist of all time Mariah Carey has signed on as a co-producer of the new musical comedy SOME LIKE IT HOT, now playing at the Shubert Theatre.

Photos: See New Images of the National Tour of ON YOUR FEET! Photo
See new production images from the brand new non-Equity national tour of the smash hit Broadway musical, ON YOUR FEET! THE STORY OF EMILIO & Gloria Estefan.

Andrew Lloyd Webber & Michael Harrison to Develop New Musicals Photo
Andrew Lloyd Webber, composer of some of the world’s most famous musicals, and Michael Harrison, critically-acclaimed, award-winning international producer, announced the creation of a new musical theatre partnership to find and develop new musicals, and create new productions from Andrew Lloyd Webber’s momentous musical catalogue. 


More Hot Stories For You


Judge Rules in Favor of SDC; PARADISE SQUARE Owes Over $140K for Unpaid FeesJudge Rules in Favor of SDC; PARADISE SQUARE Owes Over $140K for Unpaid Fees
November 28, 2022

A District Court judge ruled in favor of Stage Directors and Choreographers Society and that Paradise Square Broadway owes the petitioner over $140K, in addition to over $9K in attorneys fees and other costs. 

SOME LIKE IT HOT Cancels Tonight's PerformanceSOME LIKE IT HOT Cancels Tonight's Performance
November 28, 2022

Some Like It Hot on Broadway has canceled the 11/28 performance. 

Jessica Vosk and Jelani Remy to Host Tree Lighting at Bryant ParkJessica Vosk and Jelani Remy to Host Tree Lighting at Bryant Park
November 28, 2022

Bank of America Winter Village at Bryant Park will host its annual Tree Lighting on Tuesday, November 29, beginning at 6pm. This year’s event will be hosted by Broadway performers Jessica Vosk and Jelani Remy and will feature performances by The Haydenettes and Figure Skating in Harlem.

Video Exclusive: Get a Behind the Scenes Look at Olney Theatre Center's Remount of BEAUTY AND THE BEASTVideo Exclusive: Get a Behind the Scenes Look at Olney Theatre Center's Remount of BEAUTY AND THE BEAST
November 28, 2022

Get a behind the scenes look at Olney Theatre Center's remount of its 2021 hit Disney's Beauty and the Beast runs through January 1, 2023, on the Mainstage. Jade Jones and Evan Ruggiero, who attracted national attention last year for their stereotype-busting performances in the lead roles, also return to star as Belle and the Beast.

Mariah Carey Joins the Producing Team of SOME LIKE IT HOT on BroadwayMariah Carey Joins the Producing Team of SOME LIKE IT HOT on Broadway
November 28, 2022

Grammy-winning and best-selling female recording artist of all time Mariah Carey has signed on as a co-producer of the new musical comedy SOME LIKE IT HOT, now playing at the Shubert Theatre.