Skip to main content Skip to footer site map
Broadway Gift Shop One Shubert Alley to Relaunch Later This Year

Broadway Gift Shop One Shubert Alley to Relaunch Later This Year

New initiatives at One Shubert Alley will include exclusive show specific merch, merchandise product drops, and One Shubert Alley branded items.

It was reported earlier this month that the iconic Broadway gift shop, One Shubert Alley, would close on October 2nd. It has now been announced that the Araca Group's merchandise division, Araca Merchandise, will assume management of One Shubert Alley, Broadway's Theatre Shop, after a brief store renovation. The relaunch of the iconic storefront located in Shubert Alley between the Shubert and Booth Theatres in the heart of Times Square, is expected to take place before the end of 2022.

The re-opening of One Shubert Alley follows The Shubert Organization entering into a strategic business partnership with Araca Merchandise.

New initiatives at One Shubert Alley will include exclusive show specific merch, merchandise product drops, and One Shubert Alley branded items.

The Araca Group's current and upcoming merchandise partners include Wicked, The Book of Mormon, Jersey Boys, Beetlejuice the Musical, Come from Away, Hadestown, Some Like It Hot, Back to the Future the Musical, To Kill a Mockingbird, Dreamgirls, Rock of Ages, Beautiful, The Price is Right Live!, Wheel of Fortune Live, A Beautiful Noise, Kimberly Akimbo, Anastasia, Jesus Christ Superstar, Hairspray, Ain't Too Proud - The Life and Times of the Temptations, The Life of Pi, Blippi the Musical, Disney Junior Live!, Joseph and the Amazing Technicolor Dreamcoat, Bob Marley - One Love Experience, The Osmond's Show, Baby Shark Live!, Bluey's Big Play, Blue's Clues, Jurassic World The Exhibition, Formula One Exhibition, New York City Ballet, The Boston Ballet, Alvin Ailey Dance Company, Outlander, Cobra Kai, Ghostbusters, Breaking Bad/Better Call Saul, Jeopardy, Wheel of Fortune, C-Span, Lionsgate, BroadwayWorld, and Sony Pictures.

TodayTix Black Friday

Related Stories
The New York Times Issues Response To Criticism Of KPOP Review Photo
The New York Times has released a statement in response to the criticism of Jesse Green's review of the new Broadway musical, KPOP.

Carolines On Broadway Comedy Club To Close Times Square Location Photo
Iconic New York City comedy venue, Carolines On Broadway, will close its doors come 2023.

KPOP Announces Final Performance on Broadway Photo
Today, the producers of KPOP announced that the groundbreaking new musical will have its final Broadway performance on Sunday, December 11 at Circle in the Square Theatre.

Video: DRAG RACE Stars Pay Tribute to A STRANGE LOOP With Medley Photo
Watch A Strange Loop Medley, produced by Michael Korte and Bryson Camper, starring Bob The Drag Queen, Kornbread, Anania Williams, Kyle Freeman and Elyn.


More Hot Stories For You


KPOP Announces Final Performance on BroadwayKPOP Announces Final Performance on Broadway
December 6, 2022

Today, the producers of KPOP announced that the groundbreaking new musical will have its final Broadway performance on Sunday, December 11 at Circle in the Square Theatre.

Video: Bob The Drag Queen, Kornbread & More Pay Tribute to A STRANGE LOOP With New MedleyVideo: Bob The Drag Queen, Kornbread & More Pay Tribute to A STRANGE LOOP With New Medley
December 6, 2022

Watch A Strange Loop Medley, produced by Michael Korte and Bryson Camper, starring Bob The Drag Queen, Kornbread, Anania Williams, Kyle Freeman and Elyn.

Photos: Go Inside Opening Night of THE FAR COUNTRY at Atlantic Theater CompanyPhotos: Go Inside Opening Night of THE FAR COUNTRY at Atlantic Theater Company
December 6, 2022

See photos from opening night of Atlantic Theater Company's The Far Country, an Atlantic commissioned world premiere play by Lloyd Suh, directed by Eric Ting.

David Cale, Nat Wolff, Hari Nef & More to Star in THE SEAGULL/WOODSTOCK World Premiere at The New GroupDavid Cale, Nat Wolff, Hari Nef & More to Star in THE SEAGULL/WOODSTOCK World Premiere at The New Group
December 6, 2022

David Cale, Patrick Foley, Hari Nef, Daniel Oreskes, Parker Posey, Bill Sage, Aleyse Shannon, Amy Stiller and Nat Wolff will appear in the company’s world premiere of The Seagull/Woodstock, NY, by Thomas Bradshaw, adapted from Chekhov, directed by Scott Elliott. 

Join BroadwayWorld: Open Ad Operations Team PositionJoin BroadwayWorld: Open Ad Operations Team Position
December 6, 2022

BroadwayWorld is looking for a full-time Ad Operations team member with a solid understanding of the digital advertising ecosystem. This candidate should be a self-starter and demonstrate previous experience as well as excellent communication skills. Communicating technical issues across departments will be a key function of this role. Attention to detail is a must.