Skip to main content Skip to footer site map
Broadway Gift Shop One Shubert Alley to Relaunch Later This Year

Broadway Gift Shop One Shubert Alley to Relaunch Later This Year

New initiatives at One Shubert Alley will include exclusive show specific merch, merchandise product drops, and One Shubert Alley branded items.

It was reported earlier this month that the iconic Broadway gift shop, One Shubert Alley, would close on October 2nd. It has now been announced that the Araca Group's merchandise division, Araca Merchandise, will assume management of One Shubert Alley, Broadway's Theatre Shop, after a brief store renovation. The relaunch of the iconic storefront located in Shubert Alley between the Shubert and Booth Theatres in the heart of Times Square, is expected to take place before the end of 2022.

The re-opening of One Shubert Alley follows The Shubert Organization entering into a strategic business partnership with Araca Merchandise.

New initiatives at One Shubert Alley will include exclusive show specific merch, merchandise product drops, and One Shubert Alley branded items.

The Araca Group's current and upcoming merchandise partners include Wicked, The Book of Mormon, Jersey Boys, Beetlejuice the Musical, Come from Away, Hadestown, Some Like It Hot, Back to the Future the Musical, To Kill a Mockingbird, Dreamgirls, Rock of Ages, Beautiful, The Price is Right Live!, Wheel of Fortune Live, A Beautiful Noise, Kimberly Akimbo, Anastasia, Jesus Christ Superstar, Hairspray, Ain't Too Proud - The Life and Times of the Temptations, The Life of Pi, Blippi the Musical, Disney Junior Live!, Joseph and the Amazing Technicolor Dreamcoat, Bob Marley - One Love Experience, The Osmond's Show, Baby Shark Live!, Bluey's Big Play, Blue's Clues, Jurassic World The Exhibition, Formula One Exhibition, New York City Ballet, The Boston Ballet, Alvin Ailey Dance Company, Outlander, Cobra Kai, Ghostbusters, Breaking Bad/Better Call Saul, Jeopardy, Wheel of Fortune, C-Span, Lionsgate, BroadwayWorld, and Sony Pictures.

TodayTix Black Friday

Related Stories

More Hot Stories For You


Tickets for BOB FOSSE'S DANCIN' On Broadway Go On Sale November 27Tickets for BOB FOSSE'S DANCIN' On Broadway Go On Sale November 27
November 25, 2022

Bob Fosse's DANCIN', the American show business legend's landmark musical tribute to the artform that defined his life, will return to Broadway 41 years after the original smash-hit production took its final bow. Bob Fosse's DANCIN' will begin previews at The Music Box Theatre on Thursday, March 2, 2023, with opening night set for Sunday, March 19, 2023.

Video: Hugh Jackman Returns to THE MUSIC MAN TodayVideo: Hugh Jackman Returns to THE MUSIC MAN Today
November 25, 2022

Watch a video of Hugh Jackman, as he returns to The Music Man at the Winter Garden Theatre!

Ben Platt and Noah Galvin Announce EngagementBen Platt and Noah Galvin Announce Engagement
November 25, 2022

Ben Platt and Noah Galvin have announced their engagement! Platt and Galvin became a couple after Platt stepped down as 'Evan Hansen' in Dear Evan Hansen on Broadway and Galvin took over the role. The pair shared the news of their engagement on Instagram.

Now Hiring: Costume Shop Assistant, Production Manager, and More - BroadwayWorld ClassifiedsNow Hiring: Costume Shop Assistant, Production Manager, and More - BroadwayWorld Classifieds
November 25, 2022

This Week's New Classified Listings on BroadwayWorld for 11/24/2022 include new jobs for those looking to work in the theatre industry.

Damon Daunno, Amber Gray, Grace McLean and Margo Seibert Join LOVE THE STRUGGLE Joe's Pub ConcertDamon Daunno, Amber Gray, Grace McLean and Margo Seibert Join LOVE THE STRUGGLE Joe's Pub Concert
November 23, 2022

Rehearsals began last week for a concert on Monday, December 5 at Joe's Pub being presented in collaboration with Maestra Music featuring song highlights from Love The Struggle, a new musical co-written by Stacy Krayand Yair Evnine about the French existential philosophers and social activists Simone de Beauvoir and Jean-Paul Sartre.