BWW TV Broadway Beat Special: 2011 EASTER BONNET COMPETITION!
The 25th Annual EASTER BONNET COMPETITION raised $3,706,085, the result of six weeks of intensive fundraising for Broadway Cares/Equity Fights AIDS by 52 Broadway, Off-Broadway and national touring companies. Broadway Beat was there to capture all of the fun, excitement, joy and humor of this very special event!
The grand total was announced at this year's EASTER BONNET COMPETITION, which ended in two shows featuring original presentations, songs and elaborate, custom-made bonnets from 17 of the participating shows. BroadwayWorld was of course on hand for the big event and brings you photo coverage below!
Since the EASTER BONNET COMPETITION began in 1987, the event has raised more than $46 million for BC/EFA. Harvey Fierstein (La Cage aux Folles), Sutton Foster (Anything Goes) and Daniel Radcliffe (How to Succeed in Business Without Really Trying) were on hand to announce the grand total to a sold-out audience at the Minskoff Theatre, home to Disney's The Lion King. The trio also presented awards to the top fundraising companies and the outstanding bonnet presentation.
The EASTER BONNET COMPETITION, directed this year by Kristin Newhouse, is the culmination of spring fundraising efforts for BC/EFA by company members of Broadway, Off-Broadway and national touring productions.
Broadway Cares/Equity Fights AIDS is one of the nation's leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised more than $195 million for essential services for people with AIDS and other critical illnesses across the United States. BC/EFA also awards annual grants to more than 400 AIDS and family service organizations nationwide and is the major supporter of seven programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women's Health Initiative and the Al Hirschfeld Free Health Clinic.