BBC Studios Launch 'TalentWorks,' New Digital Content Label

Variety says BBC Studios recently launched TalentWorks, a new content label aimed at identifying digital talent with whom it can partner to develop new content and IP. Youtube stars Dan Howell and Phil Lester will produce the service's first programming on a broadcast version of their live show, "Interactive Introverts," launching globally on iTunes Nov. 19.

Paul Hembury and Helen O'Donnell, both already employed at BBC, will helm TalentWorks. The pair has created content with many British digital stars, including Joe Sugg, Caspar Lee, DanTDM, Joe Wicks, and Sam and Nic Chapman.

"Helen and I have had phenomenal breakthrough success with our digital partnerships, and that is only the tip of the iceberg of what we hope to achieve," said Hembury.

Hembury and O'Donnell will work between all genres and platforms to develop innovative new projects.

BBC Studios chief creative officer Mark Linsey said TalentWorks would be a "gateway" for creatives who want to work with the company. "We're a talent-driven business that thrives on innovation and fresh creative ideas," said Linsey. "Some of the brightest creatives are coming up through digital platforms, and TalentWorks will be a gateway for those who want to work with BBC Studios."

Read the original story on Variety.

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