NYMF's 'Plane Crazy' and Points.com Take Off With Revolutionary Frequent Flyer Promotion

By: Sep. 07, 2005
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Points International Ltd. owner and operator of Points.com, the world's leading reward management portal, is pleased to announce an agreement with the classic '60s musical comedy Plane Crazy to introduce the AirIncentives program to Broadway.

AirIncentives (airincentives.com) is a program that gives companies the ability to offer customers frequent flyer miles from six of America's most popular airlines. Participating airlines include Alaska, America West, Delta, Midwest, Northwest, and U.S Airways.

With AirIncentives, Plane Crazy ticket holders will get a "mileage code" certificate when they walk into the theater. To redeem the mileage code, customers must access the AirIncentives Web site at airincentives.com, and then enter the code from their certificate into the site, along with the account number of their frequent flyer program of choice. Once that simple step is completed, the miles are immediately deposited into the customer's frequent flyer account.

"We're excited about launching AirIncentives with Plane Crazy," says Christopher Barnard, President of Points International Ltd, "In fact, to the best of our knowledge, no one has ever used frequent flyer miles as an incentive on Broadway before. We believe that this will open up a whole new channel in the arts for using the world's most popular and powerful incentive -- miles and points -- for rewarding loyal theater- and concert-goers."

Suzy Conn, author of Plane Crazy, says: "It's exciting to be able to integrate the theme of our musical, which features the glamour and sex appeal of '60s airline travel, with some of the leading airlines in the world. And I know that our audience is going to love getting the miles for attending the show: It's a perfect tie-in."

Plane Crazy is one of 18 jury-selected musicals in the New York Musical Theatre Festival (nymf.org), which runs from September 12 to October 2, 2005 in Midtown Manhattan. Plane Crazy has eight performances during the Festival, including Sept 15 at 8 pm; Sept 17 at 4:30 & 8 pm; Sept 19 at 4:30 pm; Sept 21 at 1 pm; Sept 23 at 4:30 pm; Sept 24 at 4:30 pm; and Sept 25 at 1 pm

All performances are at The Beckett at Theatre Row, located at 410 West 42nd Street, between 9th and 10th Avenues.

Tickets are only $15, and audience members will earn 100 frequent flyer miles in the program of their choice for attending a performance of Plane Crazy. Tickets are available at nymf.org, theatermania.com, or by calling TheaterMania at 212.352.3101.

About Points International Ltd.
Points International Ltd. (TSX: PTS) is the owner and operator of Points.com, the world's leading reward program management portal. At Points.com consumers can Earn, Buy, Gift, and Swap miles and points from more than 25 of the world's leading reward programs including Aeroplan, American Airlines AAdvantage(R) program, Asia Miles(R), Cendant Trip Rewards, Delta SkyMiles(R), GoldPoints, Intercontinental Hotels Group's Priority Club(R) Rewards, S&H greenpoints, and Starbucks.

In addition, Points International Ltd. has created AirIncentives, the world's first frequent flyer incentive program with truly national coverage. Participating airlines include Alaska, America West, Delta, Midwest, Northwest, and U.S Airways.

Web site: http://www.points.com and http://airincentives.com

About Plane Crazy
Plane Crazy is a musical comedy about the emergence of feminism set against the glamour and sex appeal of the swinging '60s Jet Age.

Plane Crazy is set during an explosive time in history: The intersection of the dawn of the Jet Age; the introduction of the Pill; the genesis of the modern Women's Movement; and the Golden Age of Advertising.

Plane Crazy explores these clashing values in an engaging story that follows two young stews who are learning about love and life in the high-flying airline business circa 1965: A time "When Stews Were Sexy and the World Was Sexist."

Web site: http://planecrazythemusical.com and http://planecrazynymf2005.com

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