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Ian White News

Sailthru Announces Sailthru Sightlines Bringing Accurate and Automated Consumer Predictions To Ecommerce and Media BrandsSailthru Announces Sailthru Sightlines Bringing Accurate and Automated Consumer Predictions To Ecommerce and Media Brands
by BWW News Desk - Oct 29, 2014

Sailthru Sightlines allows clients to accurately identify their most valuable customers and anticipate their specific actions. A wide range of behavioral variables can be predicted. For example, Sailthru Sightlines predicts which customers will likely purchase, when they are likely to do so and at what price point for ecommerce companies. For media companies, the solution reveals customers likely to engage and the volume of pageviews they can expect among other key revenue- and engagement-related metrics. From these insights, brands then use Sailthru's omnichannel personalization technology to automate communications to these high value customers, while suppressing messages to those who are predicted as most likely to opt-out of or ignore communications. The net effect of Sailthru Sightlines is higher lifetime value, increased engagement and enhanced message deliverability. (more...)

Sailthru Hires Jon Podell as Executive Vice President of Worldwide Sales; Omnichannel Personalization Platform Accelerates Rapid GrowthSailthru Hires Jon Podell as Executive Vice President of Worldwide Sales; Omnichannel Personalization Platform Accelerates Rapid Growth
by BWW News Desk - Oct 8, 2014

“The time is now for marketers to tap into the full opportunity of interest-based personalization to achieve the highest level of customer engagement and ensure long-term relationships with each individual consumer,” said Neil Capel, Chief Executive Officer and Founder, Sailthru. “As Sailthru increasingly becomes the de facto choice for today's leading marketers, Jon has joined our team to drive the global sales organization and lead the team to exceed expectations as they meet the growing demand for our automated personalization technology platform. This type of opportunity is not new to Jon, who has made significant contributions throughout his career to massively successful SaaS businesses; we're thrilled he's joined our team.” (more...)

Photo Flash: First Look at Loading Dock Theatre's THE TWELFTH LABOR World PremierePhoto Flash: First Look at Loading Dock Theatre's THE TWELFTH LABOR World Premiere
by BWW News Desk - Sep 26, 2014

Loading Dock Theatre presents The Twelfth Labor, a World Premiere play by Leegrid Stevens, directed by Matt Torney. The production runs now through October 11, 2014, playing Wednesdays-Saturdays at 7:30pm; Saturday Oct. 11th at 2pm at The Gene Frankel Theater, 24 Bond Street, New York, NY 10012. BroadwayWorld has a first look at the cast in action below! (more...)

Sailthru Helps Brands Drive Revenue and Increase ROI via Facebook Custom AudiencesSailthru Helps Brands Drive Revenue and Increase ROI via Facebook Custom Audiences
by BWW News Desk - Aug 11, 2014

“We've seen great success with Custom Audiences, and this integration is further proof that brands working with trusted advisors - such as Sailthru - have unprecedented abilities to influence their consumers where they are spending most of their time online - both on desktop and on mobile,” said Blake Chandlee, Vice President of Partnerships, Facebook. (more...)

Independent Study Highlights Value of Customer Lifetime Engagement for Ecommerce OrganizationsIndependent Study Highlights Value of Customer Lifetime Engagement for Ecommerce Organizations
by BWW News Desk - Jul 21, 2014

The TEI study on Sailthru evaluated the cost, benefits, flexibility and risks associated with the deployment of the company's automated personalization platform. For other ecommerce organizations evaluating marketing technology partners, the study provides a framework to understand Sailthru's potential business impact. The Sailthru customer that Forrester worked with to complete the study can be identified as an ecommerce organization that provides digital storefronts for several clothing distributors. The company has annual sales of $75M and is growing 16% annually with a significant marketing emphasis on email and contextual recommendations based on the behavioral and interest data that Sailthru enables the organization to access and analyze. (more...)

Independent Study Highlights Value of Customer Lifetime Engagement for Ecommerce OrganizationsIndependent Study Highlights Value of Customer Lifetime Engagement for Ecommerce Organizations
by BWW News Desk - Jul 21, 2014

The TEI study on Sailthru evaluated the cost, benefits, flexibility and risks associated with the deployment of the company's automated personalization platform. For other ecommerce organizations evaluating marketing technology partners, the study provides a framework to understand Sailthru's potential business impact. The Sailthru customer that Forrester worked with to complete the study can be identified as an ecommerce organization that provides digital storefronts for several clothing distributors. The company has annual sales of $75M and is growing 16% annually with a significant marketing emphasis on email and contextual recommendations based on the behavioral and interest data that Sailthru enables the organization to access and analyze. (more...)

Sailthru CTO, Ian White, to Present on the Evolution from Application-Level Sharding to Autosharding at MongoDB World 2014Sailthru CTO, Ian White, to Present on the Evolution from Application-Level Sharding to Autosharding at MongoDB World 2014
by BWW News Desk - Jun 24, 2014

Sailthru, a read-heavy and write-heavy software application has been a MongoDB customer since 2009. The company maintains 120 replica set nodes on metal infrastructure processing 40 TB, and 25,000 writes per second. Primarily working with ecommerce and media brands, Sailthru maintains over 850 million user profiles, 75 million products and URLs and delivers over 2 billion emails, SMS messages and push notifications each month. (more...)

Sailthru Hires Stephen Dove as Senior Vice President of Product to Drive Innovation in Omnichannel Marketing PlatformSailthru Hires Stephen Dove as Senior Vice President of Product to Drive Innovation in Omnichannel Marketing Platform
by BWW News Desk - Jun 4, 2014

“Sailthru has great problems like the fact that its employees and customers are equally brilliant, continuously challenging each other to excel, and a platform that's so powerful it could be used to solve hundreds, if not thousands of different challenges facing marketers today. I'm excited to work with the team to evolve our platform at the pace expected of our commerce and media clients,” said Stephen Dove, Senior Vice President of Product. “My first move is to streamline the planning and development process, and optimize the effectiveness of the enormously talented team responsible for Sailthru's rapid success.” (more...)

New Research from Sailthru Highlights Consumer Online Shopping Preferences and Indicates Clear Understanding of Personalisation BenefitsNew Research from Sailthru Highlights Consumer Online Shopping Preferences and Indicates Clear Understanding of Personalisation Benefits
by BWW News Desk - Apr 24, 2014

Other key statistics include: (more...)

Sailthru Brings Omnichannel Personalization to Leading Online Retail and Media Brands, Driving Marketing Innovation and Business GrowthSailthru Brings Omnichannel Personalization to Leading Online Retail and Media Brands, Driving Marketing Innovation and Business Growth
by BWW News Desk - Feb 20, 2014

Sailthru is helping today's hottest retail and media brands personalize every aspect of their communications with consumers. With Sailthru, these decisions are automated based on individual customer preferences and behaviors so that they are engaging with fresh and relevant content at every touchpoint, in real-time. Mashable, Grand St., Quirky and Paperless Post are transforming marketing communications with every interaction using email, unique offers and content, and seeing positive responses from their customers. With Sailthru-powered insights they understand their customers and are able to deliver and feature the most relevant content at those critical brand interactions. (more...)

Acumen Brands, Inc. Selects Sailthru to Deliver Personalized Omnichannel Experiences for Millions of eCommerce CustomersAcumen Brands, Inc. Selects Sailthru to Deliver Personalized Omnichannel Experiences for Millions of eCommerce Customers
by BWW News Desk - Feb 19, 2014

Sailthru and Acumen Brands will also co-present today at the MarketingSherpa Email Summit in Las Vegas, Nevada on issues surrounding maximizing Customer Lifetime Value and email personalization for ecommerce brands. Acumen Brands uses Sailthru's automated marketing technology platform to bring omnichannel personalization to millions of customers to deliver a unique and highly-relevant experience for each individual. Using Sailthru, Acumen Brands makes its mark as a transformative ecommerce brand. (more...)

Sailthru Launches Advanced Analytics PlatformSailthru Launches Advanced Analytics Platform
by BWW News Desk - Jan 28, 2014

“At Sailthru we are empowering today's leading marketers to build lasting relationships with their customers. For a marketer, the way to truly increase customer life-cycle revenue is to approach every business decision with a customer-first mentality. Sailthru technology is transforming the way brands communicate with their customers by giving today's cutting edge marketers the tools to personalize every customer interaction and in turn build more profitable and sustainable customer relationships,” said Neil Capel, Chief Executive Officer and Founder, Sailthru. “Combined with the existing Sailthru product suite, Advanced Analytics is a game changing way to not only give customers what they want, but also capture near term revenue in the process and maximize the long-term impact of each marketing action.” (more...)

Samuel Adams Introduces New Spring Seasonal BeerSamuel Adams Introduces New Spring Seasonal Beer
by BWW News Desk - Jan 6, 2014

The brewers at Samuel Adams are ushering in the new year with a new spring beerSamuel Adams Cold Snapthe newest addition to the brewery's popular seasonal beer collection. Brewed for spring's transition away from the hearty brews of winter to the bright, lighter-bodied beers of summer, Cold Snap is the brewers' take on a Belgian-style white ale made with crisp golden wheat and a lively blend of ten different fruits, flowers and spices. (more...)

Sailthru Mobile Launches; Commerce Brands Can Now Personalize Mobile Promotions Based on Enhanced Smart Data ProfilesSailthru Mobile Launches; Commerce Brands Can Now Personalize Mobile Promotions Based on Enhanced Smart Data Profiles
by BWW News Desk - Dec 11, 2013

“With mobile commerce projected to reach $34.2 billion this year, marketers have to have a mobile play and that extends beyond optimizing email communications for responsive design. Instead this is about understanding what each and every customer is interested in so that you can offer up the most relevant and highly targeted content to them at every interaction. It is about connecting the pieces to see the full customer picture, not just on mobile, or email or onsite; it's about connecting and creating a cohesive user experience. Many users exhibit unique behaviors across different devices; the strategy that works for desktop will not work for a tablet, and vice versa,” said Ian White, Chief Technology Officer, Sailthru. “With Sailthru Mobile, marketers can leverage customer interests, behavior and geo-location data to create a completely personalized brand experience that increases mobile engagement, brand affinity and conversion.” (more...)

Sailthru's Commerce Brands Lead the Internet Retailer Hot 100Sailthru's Commerce Brands Lead the Internet Retailer Hot 100
by BWW News Desk - Dec 2, 2013

"Strategic personalization is a challenge facing every marketer today and it's exciting to see our customers innovative approaches recognized. With Sailthru these companies are increasing the relevancy of their conversations with consumer and reaping the benefits," said Neil Capel, Founder and Chief Executive Officer, Sailthru. "E-retailers are growing relationships with their customers each day and must offer individual experiences for each across every channel - no small task. By offering a more personal customer experience in partnership with Sailthru, our customers are increasing conversion rates and transforming one time buyers into brand ambassadors." (more...)

Edward Thorp Gallery to Present NEW WORK, FIVE PAINTERS, 12/5-1/4Edward Thorp Gallery to Present NEW WORK, FIVE PAINTERS, 12/5-1/4
by BWW News Desk - Nov 27, 2013

Edward Thorp Gallery has announce New Work, Five Painters. This exhibition presents abstract and representational works by a select group of artists, most of whom have previously collaborated with the gallery. All the works exhibit a vocabulary of highly personal imagery, raising issues of subjectivity, process, form, space, and gesture. (more...)

Cantor Fitzgerald Canada to Host 2nd Annual Technology Conference in TorontoCantor Fitzgerald Canada to Host 2nd Annual Technology Conference in Toronto
by BWW News Desk - Nov 20, 2013

NEW YORK, Nov.20, 2013 /PRNewswire/ Cantor Fitzgerald Canada Corporation, part of the leading global financial services firm, Cantor Fitzgerald, L.P., today announced that it will host its annual Technology Conference in Toronto, Canada on November 21, 2013 at the St. Andrew's Club & Conference Centre. The full-day conference will feature leading public technology companies. The event will address near and long term investment opportunities and trends driving the technology industry. (more...)

Sailthru Hires Ronald Brien as Senior Vice President of Global Marketing; Enterprise Marketing Program Expands with Skilled Team LeadershipSailthru Hires Ronald Brien as Senior Vice President of Global Marketing; Enterprise Marketing Program Expands with Skilled Team Leadership
by BWW News Desk - Nov 14, 2013

Ron Brien brings over fifteen years of high-tech corporate strategy, enterprise sales and marketing experience leading high-growth SaaS companies to breakthrough market leadership, capital raises, initial public offerings (IPO) and exit events. (more...)

MillerCoors Earns Eight Medals At Great American Beer Festival'MillerCoors Earns Eight Medals At Great American Beer Festival'
by BWW News Desk - Oct 14, 2013

CHICAGO, Oct. 14, 2013 /PRNewswire/ Denver-based brewery, SandLot, received incredible recognition at this year's Great American Beer Festival, winning 'Large Brewing Company of the Year.' Blue Moon Brewing Company's SandLot Brewery is part of Tenth and Blake, the craft and import division of MillerCoors. (more...)

Sailthru Opens London Office to Oversee Rapid Growth of EMEA OperationsSailthru Opens London Office to Oversee Rapid Growth of EMEA Operations
by BWW News Desk - Aug 27, 2013

"Omnichannel personalization is a challenge facing marketers around the world and it's exciting for Sailthru to be the leading provider of this globally in-demand solution across verticals and at scale," said Neil Capel, Founder and Chief Executive Officer, Sailthru. "As marketers today compete for customer attention, it's critical that businesses be able to apply strategic personalization to increase the relevancy of their brand and, as a direct result, conversion. With our new office in London we'll be able to do just that for EMEA." (more...)

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