THE RIDE and THE TOUR Lower Ticket Prices in NYC

By: Jan. 10, 2017
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In a landmark decision, CEO/CCO Richard Humphrey and President Dan Rogoski have decided to dramatically lower the retail ticket prices of the internationally-acclaimed THE RIDE and THE TOUR powered by the Ride.

Established on October 15, 2010 and re-launched on April 15, 2014, THE RIDE is currently celebrating its 7th Season of unbridled success and unqualified rave reviews while THE TOUR is steadily establishing itself as the most sought-after tour attraction in this its 3rd blockbuster season.

THE RIDE, Broadway's favorite traveling theatre, has replaced its $74 ticket with a very popular $55 ticket.

THE TOUR, America's first-choice touring attraction, has lowered its ticket prices to $35.

The highly anticipated DOWNTOWN EXPERIENCE Powered by The Ride, currently preparing for its World Premiere on Monday, March 30 when it will be the first Tour Bus in history to incorporate virtual reality in its scripted immersive initiative, will offer tickets for only $49.

This unprecedented decision by Mr. Humphrey and Mr. Rogoski is based on the logically simple equation that lowering ticket prices to an established and wildly popular product while vigorously adding performances to the playing schedule will open up the opportunity of both THE RIDE and THE TOUR to hundreds and thousands of families who were previously unable to take advantage of the excitement.

Mr. Humphrey and Mr. Rogoski, in a single stroke of genius, have created the next generation, if you will, of riders while THE DOWNTOWN EXPERIENCE will magically reinvent the margins of live entertainment.

As THE RIDE prepares for its 12,000th Rider and THE DOWNTOWN EXPERIENCE prepares for its World Premiere, THE RIDE'S Box Office Staff is preparing for the onslaught.

Richard Humphrey and Dan Rogoski constantly push the envelope. And, as always, everyone benefits.

Visit the box office inside the gift shop, 584 Eighth Avenue (between 38th & 39th streets, across from The Holiday Inn). Individual Tickets at ExperienceTheRide.com or by calling 1-212-221-0853. Group Tickets: 646-661-7699 x142.

About THE RIDE

Just awarded its SIXTH TripAdvisor Certificate of Excellence Award and the 2015 RTO Summit's COOLEST NEW PRODUCT, THE RIDE has also been inducted into THE TripAdvisor HALL of FAME; an accolade reserved for less than 1% of the worldwide Travel-Related Corporations reviewed by TripAdvisor's 60 million members and 140 million visitors. Also honored with a nomination for Broadway's coveted Drama Desk Award in the prestigious Unique Theatrical Experience Category and named the Third Most Successful Youth-Primed Attraction in New York City by FODOR'S Travel, THE RIDE has most recently been nominated for THE CONCIERGE CHOICE Award in the BEST TOURIST ATTRACTION category. THE RIDE has also been declared one of the Top 8 Must-Attend Wild & Wonderful Spectacles in New York City by NewYork.com who also named THE RIDE'S Gold Star Tour Guide, Rory Lipede, as the Most Entertaining Tour Guide in New York. The New York City phenomenon began 2016 by winning The Culture Trip's Favorite Award as the Must-Take NYC Tour and being named "the most exciting entertainment experience to ever hit New York City" by VIATOR. All of this homage and accompanying critical acclaim has led to THE RIDE becoming the singularly most requested ticket at Travel Agents' offices all over the country. The concept is a brainstorm of design that has resulted in a fleet of multi-million dollar motor coaches whose interiors are a state-of-the-art wonderland of electronic wizardry that guide 49 dazzled tourists around the most fascinating city in the world. THE RIDE'S original genius was its realization that the streets of Manhattan are a fifty-mile stage exhibiting the most riveting visuals on earth. Adding its own actors to the crowded mix on the street, the huge motor coaches deliver a show worthy of the standing ovations and group euphoria that results at the end of each RIDE. The motor coaches are events in their own right. They are specifically designed theatrical vehicles; the tallest allowed by federal law, fitted with stadium-style seating that orients the 49 fortunate participants sideways so as to look through the massive windows that deliver New York as the most successful Broadway show on earth. These unanimously acclaimed coaches are equipped with surround sound, 3,000 LED lights and 40 video screens. They are, in essence, rolling state-of-the-Art Theatres that introduce their travelling audiences to an interactive experience that only the most interactive city in the western hemisphere could deliver. Each motor coach's external speakers and lighting allow riders and on-board performers to interact with THE RIDE'S street performers as well as anyone else they pass on the street. THE RIDE is an EVENT whether you are on the bus or on the street. But it's better on the bus. A fact mightily agreed upon by both Broadway critics and audiences alike.

About THE TOUR
powered by The Ride

On March 23, 2015 the producers of THE RIDE launched THE TOUR, "The New Generation of Sightseeing" where you luxuriate in climate-controlled comfort as you experience New York through an enormous glass wall and specially desigNed Glass ceiling. THE TOUR hosts you with an informed, personable, licensed Navigator who has all the facts you want and more. THE TOUR is enriched with audio/visual support that frames the City and its glorious history in context and brings moments along the way to magical life utilizing THE RIDE'S patented technology. Discover the past, present and future of NYC through an immersive multimedia sightseeing adventure! With five departures daily from 45th and Broadway, THE TOUR'S $1.5 million state of the art motor coaches will immerse you in the greatest city in the world while plunging you into its exhilaration and excitement. THE TOUR is a love letter to New York where EVERY SEAT is the BEST SEAT in the house.

About THE DOWNTOWN EXPERIENCE
powered by The Ride

The Award-Winning Times' Square attraction juggernaut, THE RIDE, has chosen TimeLooper, a global Virtual Reality platform, to create unforgettable VR moments in New York's history to be scripted into its new timeless production, THE DOWNTOWN EXPERIENCE, Powered by THE RIDE. While continuing to scout and negotiate with City Councils and Zoning Boards in Boston, Dubai, Dublin, Hong Kong, Las Vegas, London, Paris, San Francisco and Tokyo, CEO/CCO Richard Humphrey and President Dan Rogoski have chosen historic Downtown Manhattan for the next revolutionary version of the Internationally acclaimed phenomenon. THE DOWNTOWN EXPERIENCE, Powered by THE RIDE will present the world-changing iconic events of a neighborhood that gifted FREEDOM to every other country on Earth. From the minute President George Washington was sworn in on the second balcony of Federal Hall at 29 Wall Street on April 30, 1789 the new Americans went to work. They laid out the streets, built bridges, libraries, universities, ships, railroads, tunnels, hospitals, theatres, museums, churches, town houses, meeting halls and commercial concourses, survived fires, riots, epidemics and the weather, created Wall Street, organized unions, published newspapers, developed public education, public transportation and public housing. And all of this under the welcoming torch held high by the Statue of Liberty as she introduced millions and millions of people to Downtown Manhattan where the word FREEDOM was spoken in over forty languages. Downtown Manhattan is still the center of all that is possible. It is now the stage for THE DOWNTOWN EXPERIENCE Powered by The Ride.



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