Dragone to Present Massive Live Aqua Show, LE PERLE, Mid-2017

The dawn of a new era of entertainment will arrive in Dubai with La Perle, a new show produced and created by Dragone, one of the world's most revered cultural artistic directors. Located in the heart of Al Habtoor City, La Perle will be the region's first permanent show boasting 450 performances per year in a tailor-made state-of-the-art aqua-theatre. La Perle is set to preview in mid-2017.

Produced by cultural creative company Dragone, directed by the legendary artistic director Franco Dragone and brought to Dubai by the Al Habtoor Group, the production will be created in Dubai and embody the spirit of Arabia.

Check out a sneak peek below!

The production credentials for La Perle are first class, starting with Franco Dragone, one of the most sought-after artistic directors in the world. Famed for reinventing the genre of theatre and changing the face of live entertainment in Las Vegas, Dragone's most significant shows in the last decade include: Celine Dion - A New Day, Le Re?ve (Las Vegas) and The House of Dancing Water (Macau).

La Perle will feature a cast of 65 premier artists performing breath-taking aqua and aerial feats with the assistance of 70 specialised technicians in the innovative and intimate 1,300 seat theatre. The theatre itself will feature an 'aqua-stage' filled with 2.7 million litres of water and will have the ability to change from a dry platform to aquatic stage and vice versa. Daredevil performers will dive into the water-filled stage from a height of 25 metres and fly around the auditorium on high- powered winches at a speed of 15 kmp/h. Combining cutting-edge stagecraft and progressive technology, La Perle will be a visually stunning spectacle in, on and above water.

Mohammed Al Habtoor, Vice-Chairman and CEO, Al Habtoor Group said: "Together with Dragone, the Al Habtoor Group is leading the way to herald a new era of theatrical entertainment for Dubai and securing the city as not just a tourist destination, but an epicentre for unique world-class theatre similar to Las Vegas and Macau. La Perle will fill the gap of quality live evening entertainment in the region and will be an extraordinary offering to tourists, business travellers and residents wanting an uplifting theatrical experience that will give them life-long memories."

Franco Dragone, Artistic Director and Founder of Dragone said: "La Perle will be the most awe- inspiring and technically advanced theatre production I have ever produced and directed. New and unique for the region with the world's best creative team and incredible performers, La Perle is

inspired by the spirit of Dubai and will reflect the beauty and flavours of Arabia. It will be the soul of Al Habtoor City."

The name La Perle reflects the high-calibre and elegance of each performer in the show, who have distinguished themselves from other artists around the world and become treasures in the creation of this masterpiece. In addition, the logo's pearl-shaped fluidity and futuristic connotations are an acknowledgement to the legacy of the UAE and Dubai's positioning as a city of the future.

La Perle will be an unmissable visitor experience and an iconic show for Dubai, offering an unmatched immersive production that can only be delivered in a purpose-built theatre. London, New York, Las Vegas and Macau all have iconic shows that attract millions of visitors a year. In 2015, 65 per cent of the 41 million visitors to Las Vegas bought tickets to see resident shows.

In Dubai, visitors stay, on average, nearly four days, during which they enjoy an array of daytime activities from souks to shopping malls, desert adventures to theme parks and incredible beaches. The evening show will perfectly complement Dubai's superlative tourism offerings and when the sun goes down, La Perle will shine.

As Dubai's new live entertainment masterpiece La Perle will be unmissable - a one-of-a-kind theatre experience the likes of which have never been seen before.

Group and MICE Bookings are being accepted with individual tickets going on sale to the general public in mid-2017.

Register online at www.laperle.com for further information on sale announcements. #LaPerleDXB

Dragone is a cultural creation company founded in 2000 by Artistic Director Franco Dragone, in La Louvie?re, Belgium. Today one of the world's most sought-after artistic directors, he is renowned for having invented a new genre in the 1980's and 90's. The shows he created during his early days (Saltimbanco, Quidam, Myste?re, Alegria, O) forever changed the face of live entertainment in Las Vegas and, decades later, these shows still receive nightly standing ovations.

From super-sized-shows in tailor-made theatres to operas in some of the world's most historical buildings, Dragone's unique creative approach carefully fuses the world's human talents, artistic disciplines and technical innovations to serve local cultures and tell their stories. Among its most significant shows of the past decade: Celine Dion A New Day; Le Re?ve (Las Vegas); The House of Dancing Water (Macau); Aida (Naples); The Han Show (Wuhan, China); The Dai Show (Xishuangbanna, China); Philipp Kirkorov - Me (Russia). Water has become a key component of Dragone's artistic DNA and the company is now the world's leading designer of aquatic theatres and shows.

The company creates, produces and operates shows and special events around the world. Its five creative centres of excellence - Casting, Illustration & Video, Costumes, Architecture & Design, and Talents & Trends - push the boundaries of performing arts and of the spectator experience with every new creation. www.dragone.com

About Al Habtoor City

Al Habtoor City is an upscale residential, hospitality and leisure development consisting of three five-star hotels (The. St Regis Dubai; W Dubai - Al Habtoor City and The Westin Dubai, Al Habtoor City), three luxury residential towers on Sheikh Zayed Road and on the banks of the Dubai Water Canal with unparalleled amenities, and spectacular leisure and entertainment venues. Further information available on www.alhabtoorcity.com

About Al Habtoor Group

Al Habtoor Group LLC, headquartered in the United Arab Emirates (UAE), is one of the region's largest and most respected conglomerates. Founded in 1970 by Khalaf Ahmad Al Habtoor, the Group has grown in unison with the UAE and today has a diverse portfolio of successful businesses operating in key sectors of the economy (hospitality, automotive, real estate, education and publishing). The AHG has an unwavering commitment to excellence, which is apparent throughout all its units. Further information on the Al Habtoor Group is available on www.habtoor.com

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