VIDEO: Matt Bomer Stars in PSA for USA's 'Characters Unite' Campaign
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April 29, 2016
Today, USA Network, along with a diverse coalition of partners, kicks off the third Characters Unite Month with a range of multiplatform initiatives that aim to shine a light on the intolerance and discrimination that exist today; encourage candor and dialogue around tough issues like racism, gender inequality, homophobia and bullying; and inspire people to say "I won't stand for ..." it anymore. Below, get a first look at 'White Collar' star Matt Bomer in the network's PSA "I Won't Stand For", part of their month-long campaign.
USA is working with partners including the NFL, leading Multichannel Video Programming Distributors (MVPDs), and more than 20 leading nonprofit organizations such as the Southern Poverty Law Center, American Association of People with Disabilities, National Council of La Raza, NAACP, GLSEN, Human Rights Campaign, National Council of Women's Organizations and others.
Highlights of Characters Unite Month include:
"I Won't Stand For..." Campaign
· Public Service Announcements (PSAs): A new PSA campaign that features diverse characters -including USA Network stars Matt Bomer of White Collar, Peter Gallagher of Covert Affairs, Dulé Hill of PSYCH, and Sarah Rafferty and Gina Torres of SUITS - engaging in a conversation about the need to no longer stand idly by in the face of hate, bullying and discrimination. These and other celebrities and athletes will also share what they "won't stand for" in short spots that will air throughout the month.
· On-the-Ground Activities: Kicking off Super Bowl weekend, the "I Won't Stand For..." tour will make stops in New Orleans, Denver, Nashville, Atlanta, Cleveland and Chicago, where PSYCH's Dulé Hill will be on hand. In addition, "I Won't Stand For" activities will be part of The Henry Ford Museum's National Day of Courage in celebration of Rosa Parks' 100th birthday, in Dearborn, MI.
At each stop, people can create their own "I Won't Stand For..." t-shirts, photos and videos. "I Won't Stand For..." t-shirts can now also be purchased through the NBCUniversal Experience Store, with a portion of proceeds benefitting the Characters Unite nonprofit partners.
· Digital Campaign: A newly created Facebook App and hashtag #IWontStandFor will allow people across the country to share what they won't stand for. Through the app, people can customize a photo and become part of an interactive gallery on Facebook and on charactersunite.com.
Additionally, dozens of people - actors, athletes, students, elected officials, advocates and everyday Americans - will share what they won't stand for and why in short videos featured on charactersunite.com, the Characters Unite YouTube channel, and through social media sites.