VH1's POP UP VIDEO Returns Today, 8/6

VH1's beloved Emmy Award-nominated music video franchise POP UP VIDEO returns this summer with more of the musical wit, insight and snark that has cemented the series' status as a perennial fan favorite. The new season kicks off today, August 6 at 12pm ET/PT on VH1 with a freshly "popped" batch of the latest music videos of fans' favorite artists and songs.

For the first time ever, VH1 will bring the fun of Pop Up Video to Lollapalooza 2012 by putting attendees in the spotlight as stars of their own videos. From August 3rd-5th, festival-goers in Chicago's Grant Park will be able to step into the fun and irreverent world of "Pop Up Video" to an unprecedented degree, in real life via "augmented reality" software. Developed specifically for VH1 by third-party experiential agency AWESTRUCK Marketing Group, the breakthrough technology will allow fans to see themselves live on a jumbo screen, interacting with music videos from Lollapalooza artists including the Red Hot Chili Peppers, The Black Keys, Fun., B.o.B. and Gary Clark, Jr. In addition, participants will get the full "pop up" treatment via custom bubbles of humorous info about the videos and insider Lollapalooza facts, overseen by the series' actual editorial team. They can then post photos from the experience instantly to Facebook and Twitter through a custom application.

Fans can now use VH1's "Pop Up" creator to build the ultimate "Pop Up" experience. Create your own snark-filled masterpiece and share with friends via Facebook and Twitter here: http://on.vh1.com/makePop. Fans are also encouraged to tweet using the official hashtag #PopUpVideo and to check out Pop Up Video on social media by following @VH1PopUpVideo and liking the official Facebook page: https://www.facebook.com/popupvideo.

"Pop Up Video" was nominated for two 2012 Creative Arts and Entertainment Emmy Awards, for "Outstanding Special Class Series" and "Outstanding Special Class Writing."

Original co-creator Woody Thompson is an executive producer for Eyeboogie. Executive producing for VH1 are Shelly Tatro, Karla Hidalgo and Jeff Olde.

AWESTRUCK is a full service experiential agency that produces marketing solutions and events that drive measurable results for brands seeking true engagement with their target consumers. And because every experience is an opportunity to connect, they amplify their work via integrated social and digital media. Based in New York and Los Angeles, they conduct world class operations there and everywhere in between.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, and extensive video on VH1.com. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.

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