VH1 Launches LOVE & HIP HOP: THE GAME Mobile App Today

VH1 and 345 Games today announced the launch of LOVE & HIP HOP: THE GAME a new mobile app based on cable's #1 reality show and available worldwide today on IOS and Android.

The "Love & Hip Hop" mobile app is an aspirational and fashion driven role playing game that allows users to create their own customized characters and place them into the "Love & Hip Hop" universe as a talented but unknown musical artist. Integrating elements of the hit television show with a rich, interactive world, the goal of gamers playing "Love & Hip Hop: The Game" is to complete challenges and LEVEL UP in order to take their place among the hip hop elite.

"'Love & Hip Hop' fans are the most passionate enthusiasts and we developed the game to fuel their passion and further extend this hit franchise into a true lifestyle brand that reaches fans worldwide," says Dan Yang, Viacom's EVP & GM of Consumer Products.

In an effort to maintain the authentic look and feel of the franchise, fans will encounter cast members from the series including Remy Ma, Papoose Yandy and Rich Dollaz. "Love & Hip Hop" executive producer Mona Scott-Young oversaw all creative elements and worked with veteran franchise producers Kim Osorio and Lauren Veteri on crafting the story.

"This is such an exciting and unique opportunity for us to extend the brand," says Scott-Young, CEO of Monami Entertainment. "Our viewers love following the exciting exploits of the cast and now, they too can be immersed in the world and live it for themselves. This is an opportunity for fans and aspiring artists alike to virtually get in the hip hop game!"

"We are very honored to be part of the 'Love and Hip Hop' franchise" said Wayne Meazza, Executive Vice President, Behaviour Studios. "The innovative storytelling and attention to detail will set this game apart from others in the market. We are very proud of our work on this game".

The game is free to play with the option of in app purchases. Users can register on Facebook to share progress with friends. After the launch, "Love & Hip Hop: The Game" will continue adding new content and events such as in game contests and sweepstakes.

About VH1 VH1 is the dominant pop culture brand for adults 18-34, creating their pop culture today while celebrating the pop culture of their past. VH1 is available in 93 million households in the U.S. VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, the VH1 App, VH1.com and @VH1, the HUB for all things music and pop culture. Fans may also access current and retro VH1 programming via the VH1 App, the network's three-in-one video, new form content and co-viewing app, available for free on iOS and Android platforms. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.

Image courtesy of VH1

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