Telemundo Enterprises to Develop One-of-a-Kind Spanish-Language News App
NBCUniversal Telemundo Enterprises' Digital & Emerging Business announced today a partnership with Telemundo News to develop the upcoming "Noticias Telemundo" app, a best-in-class Spanish-language mobile app featuring the latest in content personalization that will extend into the "wearable" market through its Apple Watch app.
The app will be available for download on November 8, 2015, marking the one year countdown to the 2016 presidential election. According to Nielsen, Hispanics are adopting smartphones at a higher rate than any other demographic group; nearly 72% of Latinos own smartphones, close to 10% higher than average in the U.S. In addition, according to a recent Google Consumer survey, Hispanics are 1.5 times more likely to buy mobile apps and digital media than non-Hispanics.
"Hispanics are digital and mobile trailblazers, especially 'Generation M' (millennial, mobile, multicultural), and studies show that they expect top quality content delivered to them on their own terms," said Peter Blacker, EVP, Digital Media and Emerging Business, NBCUniversal Telemundo Enterprises. "We understand that the content we provide to our audience needs to be personalized and customized for mobile screens and wearable devices, as Hispanics continue to embrace emerging technologies."
The "Noticias Telemundo" app will be the only app in the United States to provide real-time results on the night of the elections in Spanish, due to the network's partnership with their parent company's NBC News division. The app will include unique content from the Telemundo News Emmy® nominated shows, including "Un Nuevo Día," "Al Rojo Vivo" and "Noticiero Telemundo," and will be the vehicle thru which the network will extend the reach of News into viewers' lives. In addition, the app will provide a personalized experience, including custom push notifications, location-based information such as weather, live stream capabilities and exclusive election coverage.
Source: Nielsen Cross Platform Report; ThinkNow Research, July 2014
TELEMUNDO, a division of NBCUniversal Telemundo Enterprises, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. TELEMUNDO's multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 17 owned stations, which includes a full power station in Puerto Rico that reaches 99% of all TV households in that DMA, and broadcast and MVPD affiliates; Telemundo Digital Media, which distributes TELEMUNDO's original content across digital and emerging platforms including mobile devices and www.telemundo.com; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 120 countries in over 40 languages.