TONIGHT SHOW Encores Outdeliver CBS, ABC Timeslot

A week of encore telecasts of "The Tonight Show Starring Jimmy Fallon" has prevailed in both adults 18-49 and total viewers versus a week of originals of "Late Show with David Letterman" and a week of four first-run telecasts and one encore for "Jimmy Kimmel Live."

For the week of March 9-13, Fallon's rebroadcasts averaged a 0.83 rating in adults 18-49, giving him a +24% margin over the 0.67 for "Kimmel" (which aired an encore on Friday and featured President Obama as a guest on Thursday's original) and a +57% advantage over the 0.53 for Letterman, which aired first-runs throughout the week.

At 12:35 a.m. ET, a week of "Late Night with Seth Meyers" rebroadcasts (0.42 in adults 18-49) outrated CBS's encores of "Late Late Show" (0.31) in all key measures - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Versus their most recent week of rebroadcasts, Jan. 26-30, Fallon was up +4% in adults 18-49 (with a 0.83 rating vs. a 0.80) and up +8% in total viewers (3.009 million vs. 2.780 million) and Meyers grew by +14% in 18-49 (0.42 vs. 0.37) and +13% in total viewers (1.369 million vs. 1.211 million).

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of March 9-13. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.83 rating, 4 share (R)
CBS "Late Show," 0.53/2
ABC "Kimmel," 0.67/3 *

12:35-1:05 a.m. ET
ABC "Nightline," 0.44/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.42/3 (R)
CBS "The Late Late Show," 0.31/2 (R)

1:35-2:05 a.m. ET
NBC "Last Call," 0.24/2 (R)

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.009 million viewers (R)
CBS "Late Show," 2.822 million viewers
ABC "Kimmel," 2.935 million viewers *

12:35-1:05 a.m. ET
ABC "Nightline," 1.739 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.369 million viewers (R)
CBS "The Late Late Show," 1.193 million viewers (R)

1:35-2:05 a.m. ET
NBC "Last Call," 0.798 million viewers (R)

* Friday's "Kimmel" was an encore.

SEASON AVERAGES

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.17 rating, 6 share
CBS "Late Show," 0.52/2
ABC "Kimmel," 0.64/3

12:35-1:05 a.m. ET
ABC "Nightline," 0.41/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.49/3
CBS "Late Late Show," 0.33/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.29/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 4.043 million viewers
CBS "Late Show," 2.764 million viewers
ABC "Kimmel," 2.755 million viewers

12:35-1:05 a.m. ET
ABC "Nightline," 1.711 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.560 million viewers
CBS "Late Late Show," 1.393 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.854 million viewers

SELECTED CABLE RESULTS, WEEK MARCH 9-13

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.54
Comedy Central, 11:30 p.m.-midnight ET, "@ Midnight," 0.35

TBS, 11 p.m.-midnight, "Conan," 0.34 (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.91
Adult Swim, 12:30-1:30 a.m. ET, 0.64

Each adult 18-49 rating point equals 1.27 million viewers.

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 1.272 million
Comedy Central, 11:30 p.m.-midnight ET, "@ Midnight," 0.773 million

TBS, 11 p.m.-midnight, "Conan," 0.740 million (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.837 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.306 million viewers

To post a comment, you must register and login.