TLC's LONG ISLAND MEDIUM Returns at Top of Time Period
On Sunday, October 6, TLC premiered the new season of its hit series Long Island Medium with an unprecedented live Twitter event where four lucky viewers won readings with Theresa along with an all-expenses-paid trip to NY. The new season premiered as the #1 program on cable (excluding sports) among P2+ viewers, delivering 2.6 P2+ viewers and beating Lifetime's new series Witches of East End, Bravo's Real Housewives of New Jersey, and E!'s Keeping up with the Kardashians, and as the #2 program among all cable with W25-54. Sunday night's premiere episode was also the series' highest rated episode in nearly a year with HH, P2+, W25-54/18-49 and P18-49. It garnered a 2.0 HH rating, a 1.8 W25-54, a 1.4 W18-49, a 1.0 W18-34 rating and outperformed its previous season premiere average by double-digits among HH, P2+ and P/W25-54/18-49/18-34.
The Twitter-fueled Long Island Medium event, which also featured dozens of real-time fan Tweets on air, dominated social conversation. The series ranked #1 among all TV programs, excluding sports, and the daytime marathon and Primetime premiere nabbed 12 of the top 15 spots across all TV episodes for the day (Source: SocialGuide). Generating more than one million Tweets throughout the day, Long Island Medium drove TLC's most social night ever - with upwards of 165,000 fans of Caputo tweeting while watching the show. The #LongIslandMedium hashtag was used more than 880,000 times - trending on Twitter in the U.S. along with eight other terms and hashtags.
TLC's new series Alaskan Women Looking for Love also debuted to a strong start with a 1.2 HH, a 1.2 W25-54 and averaged 1.6M P2+ viewers. The new series out-delivered TLC's 2013 to-date Prime Premiere average by double-digits among HH, P2+ and P25-54 and W25-54/18-49/18-34 in ratings and delivery.
Source: Nielsen, L+SD, 10/6/13 or as dated. L+SD Rtg/(000s).