Sundance Channel And Diageo Partner On Dynamic Multi-Platform Sponsorship Deal

Related: Sundance Channel

Sundance Channel And Diageo Partner On Dynamic Multi-Platform Sponsorship Deal

Sundance Channel and Diageo have partnered on a multi-platform, multi-brand sponsorship deal and production project to be launched at the upcoming 2013 Sundance Film Festival. With a variety of activities and a major presence, Diageo's Captain Morgan, Ciroc and Bulleit Bourbon brands will come to life at Sundance Channel's headquarters on Main Street in Park City, Utah during the festival.

Ciroc will excite Sundance Channel HQ visitors with musical stylings from their in-house DJ each day of the festival. On Sunday, January 20th, Tom Bulleit and Jeymes Samuel, the director of They Die by Dawn, will host an exclusive event at the Sundance Channel HQ where they will debut a trailer for the upcoming They Die by Dawn premiere. The video short will highlight the visionary spirits of both Tom Bulleit and Jeymes Samuel, bringing to life the spirit of both the Bulleit Bourbon brand and the upcoming film.

As part of an ongoing effort to bring the history of one of the world's most renowned privateers to life, the Captain Morgan brand and Sundance Channel have aligned with award-winning director Michael Haussman to create The Unsinkable Henry Morgan, a documentary film exploring the myths and legends surrounding Captain Henry Morgan 's conquests in Panama, premiering on Sunday, January 20, 2013 at 9:35 PM ET.

On the evening of Friday, January 18th, the film will be screened at the Filmmaker Lodge in Park City, with an after-party taking place at Sundance Channel HQ. Fritz Hanselmann , the lead archaeologist featured in the film, will emcee the event and director Michael Haussman , as well as New York Times bestselling author of "Empire of the Blue Water," Stephan Talty , will both participate in a Q&A session. Bringing the Captain Morgan brand to life, the HQ will display a 10-foot replica of The Satisfaction, Captain Morgan's flagship, during the event. Additionally, there will be photographs from the documentary's shipwreck expedition, behind-the-scenes shots from filming, and a replica of Captain Morgan's iconic red coat on display for HQ visitors to observe.

The innovative 30-minute documentary follows a team of prestigious artists and experts, including Academy Award-winning costume designer Colleen Atwood and bestselling author Stephan Talty , as they traverse the Central American country formulating a cultural impression of Morgan's legacy in Panama today.

"Most people have at least heard of the infamous Captain Morgan, but to this day, I don't know if people know whether he was real or just a fictitious pirate. For me, that was the most intriguing reason to take on the project," explained Haussman. "Our artists and experts acted as investigators, using their skills to paint a more accurate picture of Henry Morgan , the man. What we were not prepared for was the enormous scale of his feats, or the historical significance his conquering ofPanama played in re-shaping the country and the decline of the Spanish Empire forever."

Part of the journey to create The Unsinkable Henry Morgan included diving into the search for Captain Henry Morgan 's lost fleet - an underwater archeological expedition in search of the five ships Morgan lost in 1671 off the coast of Panamaon the shallow Lajas Reef, which included his flagship The Satisfaction. The project began in September 2010, when a team of leading U.S. archeologists, led by Frederick "Fritz" Hanselmann discovered six iron cannons belonging to Morgan. Armed with funding from the Captain Morgan brand, the team discovered and excavated artifacts from a 17th century wooden shipwreck near where Morgan's ships were lost.

Drawing inspiration from the cast of colorful characters and historic sites visited during their travels in Panama, the team of artists and experts returned to their respective studios to create beautiful modern-day works of art, including a replica of Morgan's iconic red coat and a 10-foot recreation of The Satisfaction, that bring the re-imagined adventures of Henry Morgan to life.

The team of artists and experts, who joined Haussman for the journey to Panama, includes:

The Historian - Stephan Talty is the New York Times bestselling author of Empire of the Blue Water, an account of Captain Morgan's army and the Epic battle for the Americas. He has studied the privateer extensively and has a deep understanding of the everyday lives of Morgan and his crew.
The Costume Designer - Academy Award-winner and one of the most accomplished costume designers in all of Hollywood, Colleen Atwood , drew inspiration from her Panamanian adventure to design a stunning contemporary rendition of Morgan's most famous wardrobe staple - his iconic red coat.
The Set Designers - Italian production designer Dante Ferretti , who has designed sets for well-known films including Gangs of New York, The Aviator and Hugo, and his apprentice, Carlos Aloisio , built an incredible 10-foot replica of Morgan's flagship, The Satisfaction.
The Artists - The Australian comic book artist, Ben Templesmith, best known for his comics Fell, 30 Days of Night and The Nightmare Factory, and award-winning comic book creator, Michael Bendis , known for Marvel Comics Ultimate Universe and JINX crime comics, partnered to create a one-of-a-kind graphic novel based on Henry Morgan 's adventures in Panama.

"The Unsinkable Henry Morgan is the latest chapter in the Captain Morgan brand's ongoing quest to tell the story of one of the most fascinating privateers of all time," said Tom Herbst , Vice President of Rums, Diageo North America. "Our hope is that viewers walk away feeling inspired to lead a life rich in adventure by a man who was and is so much more than just our brand icon." He continued, "We were thrilled to be able to collaborate with Sundance Channel on this project. With their unrivaled connections in the documentary and independent filmmaking world, and their ability to create unique sponsorship tools, we have effectively been able to bring the Captain Morgan brand to life."




More On: Sundance, Henry Morgan, Colleen Atwood.

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