ABC News' "GOOD MORNING AMERICA stood as the No. 1 morning news program in both Total Viewers (4.930 million) and Adults 25-54 (1.939 million) for the week of October 22, 2012, winning all 5 weeks of the season to date, according to Nielsen Media Research. In fact, "GMA" has been the No. 1 morning newscast for the last 11 weeks in Total Viewers and the last 9 weeks in Adults 25-54.
"GMA" beat NBC's "Today" (4.402 million and 1.794 million, respectively) by +528,000 Total Viewers and by +145,000 Adults 25-54. The ABC morning newscast increased its Total Viewer advantage over "Today" week to week by +35% (+390,000 on w/o 10/15/12). For the 5th time this season and in the past 12 weeks overall, "GMA" built on the year-ago week in Total Viewers (4.843 million on w/o 10/24/11). Year to year, "Today" dropped by double digits (-18%).For the 5th time in 5 weeks of the season, "GMA" outperformed "Today" in all 5 head-to-head telecasts in both Total Viewers (Mon: +93,000, Tues: +463,000, Wed: +685,000, Thurs: +487,000 and Fri: +906,000) and Adults 25-54 (Mon: +22,000, Tues: +171,000, Wed: +249,000, Thurs: +96,000 and Fri: +183,000) and aired the week's Top 5 most-watched telecasts. "GMA" has beaten the NBC morning newscast in every head-to-head telecast this season to date (25) in Total Viewers and Adults 25-54. Season to date, "GMA" stands as the No. 1 morning news program in both Total Viewers and Adults 25-54. In fact, "GMA" is leading "Today" by its largest season margins in overall viewers (+590,000) and in the key adult news demo (+188,000) in more than 21 years – since at least the 1991-92 season, respectively; Nielsen's electronic database started on September of 1991.Videos