Season 2 Premiere of History's VIKINGS Draws 3.6 Million Viewers
HISTORY's(R) hit scripted drama Vikings (#Vikings) struck back with a vengeance during its season two premiere at 10:00pm last night, averaging 3.6 million Total Viewers, 1.8 million Adults 25-54, 1.7 million Adults 18-49, 1.2 million Men 25-54 and 1.1 million Men 18-49, remaining one of cable's top programs overall, finishing behind only The Walking Dead and American Horror Story: Coven among all cable dramas this year, according to Nielsen Research.
Among social media, Vikings' season two launch was Twitter's most talked about cable program for the night, up +28% versus season one's debut, and HISTORY's most tweeted about premiere year-to-date (source: Nielsen SocialGuide).
Online at History.com, Vikings is the best returning series premiere of any History show on record in all key metrics, including Video Views, Visits and Page Views (source: Adobe Analytics).
Last spring, HISTORY introduced viewers to a clan of Norse warriors with a rapacious appetite for warfare, knowledge and power when it launched Vikings in concert with its hit miniseries The Bible. The gripping family saga of Ragnar, Rollo, Lagertha, friends and enemies was a tale of brutality and passion, alliances and infidelities, infighting and death. It portrayed life in the Dark Ages, a world ruled by raiders and explorers, through the eyes of Viking society.
Vikings centers on Ragnar (Travis Fimmel), a Restless young warrior and family man who longs to find and conquer new lands across the sea and claim the spoils as his own. Now he is an Earl, allied with King Horrik (Donal Logue). With more power than ever before, his desire to sail west and explore new kingdoms remains unquenchable.
Yet there's a heavy price to pay for Ragnar's ascent to greatness. Season two brings crises of faith, of power, of relationships. Brothers rise up against one another. Loyalties shift from friend to foe, and unlikely alliances are formed in the name of supremacy. Ragnar's indiscretions threaten his marriage to Lagertha (Katheryn Winnick), tearing him and his beloved son apart. Plots are hatched, scores are settled, blood is spilled... all under the watchful eyes of the gods.