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Samsung, PGA and Turner Sports Unveil First-Ever PGA Championship App

Samsung, PGA and Turner Sports Unveil First-Ever PGA Championship App

Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, unveiled its PGA Championship TV App, the first-ever event-based golf experience app designed for the Samsung Smart TV platform, offering a new and interactive way for golf fans to immerse themselves in the PGA Championship (August 7-10). Available on 2013 and 2014 Samsung Smart TVs, the new app developed in collaboration with Turner Sports, gives viewers access to not only scoring, player and course information, but also exclusive behind-the-scenes and tournament-related content from the PGA Championship. The PGA Championship app is also available on select Samsung Galaxy mobile devices for those who want to stay up-to-date with the latest action on the go.

From the very first shot at Valhalla Golf Club in Louisville, Kentucky, the PGA Championship TV App will bring the action right to user's homes. Consumers will be able to dive deeper into the competition from the comfort of their couches using their Samsung Smart TV and Galaxy mobile devices for exclusive content, including, but not limited to:

  • Broadcast Mode, which allows users to complement and customize their PGA Championship viewing experience. While watching the championship (on TNT and CBS), Broadcast Mode will let users toggle between alternate LIVE video feeds (i.e. Par 3 Cam and Marquee Group), launch an interactive leaderboard, and keep tabs on their favorite golfers. It is the first time this technology has been offered in the sport of golf.
  • Pick the Hole Location Challenge Hosted by Jack Nicklaus, which lets users cast a live vote for the hole location to be used on No. 16 during the final round of the PGA Championship on August 10. For the first time during a major sporting event, fans using Samsung Smart TVs can vote in real time using interactive content triggered during the live broadcast from August 7-9, using their Samsung TV remote. Voting will conclude August 9 at 7 p.m. EDT.
  • Multiscreen Functionality, which allows consumers to seamlessly pair their TV and mobile devices through the companion Android app to create a robust golf experience. They can view the live championship action and exclusive content on their mobile devices, share the action with family and friends by casting live video streams, custom leaderboards and event highlights to their 2014 Smart TVs.

"Samsung is thrilled to partner with the PGA and bring the sport of golf to life for Samsung Smart TV and mobile device users," says Joe Stinziano, Executive Vice President of Samsung Electronics America. "Whether using a tablet, mobile phone or one of our latest Smart TVs, we continue to look at ways to elevate the sports viewing experience at home. The PGA Championship App is a great example of how Samsung can connect its products across categories to bring golf fans closer to the game they love."

During the PGA Championship, Samsung will be on-site at the championship with a massive experiential area. Featuring 23 Curved UHD TVs, as well as the latest Galaxy Tab S devices and NX compact system cameras, the Samsung Experience allows attendees to catch up on the action, share moments from the day's events and even recharge not only themselves but also their devices. In particular, they will be able to watch live footage of the championship on a super-sized, crystal-clear, 16-foot curved display consisting of nine 65" Curved UHD TVs or participate in a "Perfect Shot Challenge," rallying golf fans to take a 'chip shot' from a custom-designed 13th hole bunker.

"The innovations from Samsung and Turner Sports in conjunction with the 2014 PGA Championship, represent the next generation of consumer electronics," says PGA CEO Pete Bevacqua. Whether on site, at home, or on their mobile devices, fans will be connected to our championships unlike ever before."

As part of the expanded "The Curve Changes Everything" ad campaign, Samsung will feature TV spots during the PGA Championship telecast, and highlight the top play during each day of competition with the "Samsung Shot of the Day." In addition, the campaign will feature a print presence in the August issue of Golf Digest, digital components on PGA.com and Yahoo! Sports' Golf Channel, and out-of-home (OOH) components.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S. and America's fastest growing home appliance brand. To discover more, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US $216.7 billion.

About the PGA of America

Since its founding in 1916, the PGA of America has maintained a twofold mission: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering world-class championships and innovative programs, the PGA of America elevates the public's interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. As the PGA nears its centennial, the PGA brand represents the very best in golf.

About Turner Sports

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship-level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports' television lineup includes the NBA, Major League Baseball, the NCAA Division I Men's Basketball Championship and professional golf. The company's digital portfolio includes Bleacher Report, NCAA.com and March Madness Live, and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

SOURCE: BUSINESS WIRE ©2014 Business Wire


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