Rebroadcast of Kristen Wiig-Hosted SNL is No.1 Show of the Night in 18-49

By: Jan. 30, 2017
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A Jan. 28 encore of SATURDAY NIGHT LIVE with host Kristen Wiig and musical guest The xx, averaged a 3.5/9 in households in Nielsen's 56 metered markets and a 1.4/7 in 18-49 in the 25 markets with local people meters. Excluding the Jan. 7 rebroadcast, which benefited from an NFL Playoff overrun, it's the highest-rated "Saturday Night Live" encore in nearly two years in metered-market households (since Feb. 14, 2015, with an encore of the "SNL" series premiere with host George Carlin and musical guests Janis Ian and Billy Preston, 3.8).

In 18-49 in the local people meters, last night's 1.4 equals "Saturday Night Live's" best for a rebroadcast, excluding the NFL-boosted Jan. 7 encore and a Dec. 31 rebroadcast that benefited from the New Year's Eve holiday, since the Feb. 14, 2015 encore of the "SNL" series premiere. Versus a rebroadcast on the same night last year, the Jan. 28 "SNL" is up +9% in 18-49 (3.5 vs. 3.2) and up +17% in 18-49 in the local people meters (1.4 vs. 1.2).

This weekend's "Saturday Night Live" encore was the #1 telecast of the night on the broadcast networks in 18-49 in the local people meters, outrating every Saturday primetime telecast on those nets in that category, and was tied for #1 for the night in metered-market households.

Note that "SNL" adds significant viewership via time-shifting, with originals so far this season growing by +58% in 18-49 and +3.214 million persons or +43% in total viewers nationally going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, "SNL" this season has averaged a 2.20 rating in 18-49 nationally and 7.400 million viewers overall, and in L+7, "SNL" grew to a 3.47 in 18-49 and 10.614 million viewers.

Versus the same point last season, "SNL" originals are up +20% in 18-49 nationally (3.47 for 11 episodes this year vs. 2.89 for 10 last year, including a high-rated post-NFL Wild Card installment) and +1.977 million persons or +23% in total viewers (10.614 million vs. 8.637 million). The average 10.614 million viewers in L+7 makes this the show's most-watched season at this point in 23 years (versus prior seasons' original telecasts through comparable dates), best since 93-94 (10.833 million for that season's first 12 originals).

The 3.47 average in L+7 adults 18-49 rating nationally average is the show's best performances in the demo at this point since 2008 (4.26 for that season's first 13 originals). National ratings, including viewer totals, for last night's "Saturday Night Live" encore are due from Nielsen on Tuesday.

Saturday Primetime Ratings: Dateline Saturday Night Mystery" (0.7/3 in 18-49, 1.1 in 25-54, 4.9 million viewers overall from 8-10 p.m. ET): Delivers the show's most-watched episode since March 19, 2016 (5.0 million). Is close to rounding up to a 0.8 in 18-49 (currently reporting a 0.743 in these prelim fast-affiliate ratings).

Equals the show's highest rating since April 9, 2016 in 18-49 (0.8). Wins the time period among the Big 4 in total viewers and adults 25-54 and ties for #2 in adults 18-49. Maintains 100% of the rating for its prior telecast in adults 18-49 (0.7 vs. 0.7 on Jan. 14), grows +10% in adults 25-54 (1.1 vs. 1.0) and increases by +19% in total viewers (4.852 million vs. 4.077 million).

Grows by +50% from its first half-hour to its fourth in adults 18-49 (from a 0.6 rating to a 0.9), by +63% in adults 25-54 (0.8 to 1.3) and by +46% or more than +1.7 million persons in total viewers (3.9 million to 5.6 million). "SNL Vintage" (0.8/3 in 18-49, 3.2 million viewers overall from 10-11 p.m. ET, with an encore of the Feb. 6, 2013 telecast of "Saturday Night Live" with host Christoph Waltz and musical guest Alabama Shakes):

Grows +14% versus the prior "SNL Vintage" encore in 18-49 (0.8 vs. 0.7 on Jan. 14) and +5% in total viewers (3.236 million vs. 3.093 million). Matches a season high for an "SNL" rebroadcast in this slot in 18-49 and generates the highest overall viewership since Oct. 1 (3.295 million with an encore of the Oct. 20, 2012 "SNL" featuring host and musical guest Bruno Mars). Ranks #2 in the slot among ABC, CBS and NBC in adults 18-49 and tied for #1 among those nets in women 18-34 and men 25-54.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Image courtesy of NBC



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