Ratings for AMERICAN IDOL Premiere Down in Key 18-49 Demo
Last night saw the premiere of the 13th season of FOX juggernaut AMERICAN IDOL. After a steady downward fall in ratings over the last several seasons, the network was hoping that some format changes along with an all-new judge's panel would stop the declining trend.
Unfortunately, early numbers indicate that the two-hour season premiere averaged a 4.6 rating/13 share in adults 18-49 and 15 million viewers overall, according to Variety. While it was enough to place it in the top spot for Wednesday night, ratings were down 23% in the all-important demographic and were 16% lower in total viewers from last year's premiere.
In addition, Wednesday's debut ratings in the 18-49 demo were 10% lower than that of the most recent premiere of NBC's music competition series "The Voice", a show that has challenged Idol's Reign in recent years.
About AMERICAN IDOL:
No other show in TV HISTORY has proven to be a force in the entertainment industry like AMERICAN IDOL. American Idol solidified itself as the No. 1 television show for nine consecutive seasons and, following its 12thseason, still remains a Top 5 program. IDOL is the gold standard and the only TV singing competition show to produce hit recording artists. From the first-ever IDOL winner, Kelly Clarkson, who continues to dominate the charts with three Grammy Awards under her belt, to Season 11 winner Phillip Phillips, whose debut single, "Home," has become the best-selling single of any IDOL to date, American Idol is a bona fide cultural phenomenon. Season 12 winner Candice Glover continues to show the strength of the IDOL brand when her album, "Music Speaks," was the first album from an IDOL to debut in the Top 5 on iTunes when it was issued for pre-order on the night of the series' season finale.