PRETTY LITTLE LIARS Sweeps Key Female Demos, TWISTED Posts Double Digit Growth

By: Jun. 19, 2013
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Facing a pivotal game 6 of the "NBA Finals" on ABC and NBC's "America Got Talent", Tuesday's all new "Pretty Little Liars" ranked as Tuesday's #1 scripted TV telecast in Adults 18-34 (1.303 million/1.9 rating), Women 18-34 (1.027 million/3.0 rating), Viewers 12-34 (1.992 million/2.2 rating) and Females 12-34 (1.668 million/3.7 rating) - #1 across all cable TV - cable TV's #1 telecast in Adults 18-49 (1.644 million/1.3 rating) and Women 18-49 (1.312 million/2.1 rating) and TV's #1 telecast in Females Teens (640,000/5.4 rating).

Once again, "Pretty Little Liars" was Tuesday's #1 'most-tweeted' TV series with over 554,000 tweets by more than 228,000 unique contributors. Impressively, "Pretty Little Liars" has been the #1 'most-tweeted' TV series in each of its past 13 original telecasts.

Moreover, powered by "Pretty Little Liars," ABC Family qualified as Tuesday's 'most-tweeted' cable TV network with 610,546 tweets, nearly 5 times more than #2 entertainment cable TV network, MTV (vs. 124,133).

At 8 o'clock, "Pretty Little Liars" was TV's #1 telecast in Women 18-34, Viewers 12-34 and Females 12-34 for the 2nd consecutive week, and cable TV's #1 telecast in Adults 18-34, Adults 18-49 and Women 18-49.

Week to week, "Pretty Little Liars" grew by 2% in Adults 18-34 (1.303 million vs. 1.279 million) and by 1% in Adults 18-49 (1.644 million vs. 1.624 million) and retained 98% in Total Viewers (2.917 million vs. 2.972million).

"Twisted" (9:00-10:00 p.m.)

Also airing against the "NBA Finals," which went into overtime, and the season finale of NBC's "The Voice," an all new "Twisted" bucked the trend, spiking by double digits week to week in target demos - including by 12% in Total Viewers - ranking as cable TV's #1 telecast at 9 o'clock in Women 18-34 (506,000/1.5 rating), Viewers 12-34 (1.125 million/1.2 rating) and Females 12-34 (966,000/2.1 rating), the #1 original cable TV telecast in Adults 18-34 (643,000/1.0 rating) and Adults 18-49 (889,000/0.7 rating) and TV's #1 telecast in Teens 12-17 (482,000/2.0 rating) and Female Teens (460,000/3.9 rating). In fact, "Twisted" stood as Tuesday's #2 cable TV telecast in Females 12-34 and #2 TV telecast in Females Teens, both behind only "Pretty Little Liars," and the #2 cable TV telecast in Prime in Women 18-34.

Week to week, "Twisted" surged by 12% in Total Viewers (1.800 million vs. 1.605 million), by 26% in Adults 18-34 (643,000 vs. 510,000), by 16% in Women 18-34 (506,000 vs. 435,000), by 34% in Adults 18-49 (889,000 vs. 662,000), by 13% in Viewers 12-34 (1.125 million vs. 996,000) and by 7% in Viewers 12-34 (966,000 vs. 901,000).

Source: NTI Live + Same Day, 6/18/13; Social Media Sources: SocialGuide.



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