Oxygen Media Teams Up with Kimberly Cole, 1/10

Oxygen Media has developed an innovative music partnership and social media campaign to launch season six of  "Bad Girls Club" which premieres on a new night -- Monday, January 10 at 9pm ET/PT.  For the first time in network history, Oxygen will release a co-branded album debuting on iTunes on December 21 from rising music star Kimberly Cole titled Bad Girls Club, that will feature songs on the upcoming season of the popular series.  In another first, Oxygen has made the season six advertising campaign headline a hashtag  -- #UpToNoGood - appearing on-air, online, in print and out of home media as well as replacing all #BGC on Twitter.  The announcement was made today by Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media.

The advertising campaign kicks off December 20th with out of home placements in New York City. "Bad Girls fans are super engaged, they love to talk about the show and they live on social media. Making our campaign headline a hashtag embraces that and gives them a new way to share their excitement for the new season," said Jane Olson.

The multiplatform music collaboration launch Oxygen's new marketing campaign for "Bad Girls Club" and will feature activities surrounding New Year's Eve celebrations in New York and Los Angeles, as well as engage fans with party and style tips on Oxygen's social media communities. Additionally, the "Bad Girls Club" Facebook, which consists of over 2 million friends, will be transformed into premier New Year's Eve destination where fans can share their Bad Girl resolutions. Continuing the celebration, Oxygen will be hosting "Bad Girls Club" New Year's Eve parties in Los Angeles and New York. Fans of the series will be treated to a performance by Kimberly Cole at The Colony nightclub in Los Angeles and those out in New York will be greeted with the "Bad Girls Club" New Year's Eve essentials including lip balm, mints, 2011 custom "Bad Girls Club" masquerade masks and noise makers throughout key parts of the city. 

"We are excited to be partnering with Kimberly Cole on Bad Girls Club as Oxygen's first ever co-branded album," added Olson. "Our audience is passionate about music and as 'Bad Girls Club' continues to be Oxygen's top rated show, fans have come to know and love Kimberly's songs.  We can't wait to bring more of her music to season six."

To help fans finish off their best bad girl look for the hottest New Year's Eve parties, ShopOholic is launching an all-new line of Bad Girls Club accessories complete with a New Year's Eve survival kit.  Additionally, within the StyleQ Facebook store fans can purchase fashion and accessories to complete their bad girls style.

For season five, "Bad Girls Club Miami" averaged 1,717,000 total viewers, 1,145,000 A18-49, 851,000 W18-49, 837,000 A18-34 and 641,000 W18-34 and out-delivered The CW in the 9pm hour on Tuesdays among W18-34, A18-34, A18-49 and W18-49, throughout the run of the season.  Additionally, part one of the "Bad Girls Club" reunion special was the first episode of the season to draw in more than two million total viewers and was the most watched "Bad Girls Club" telecast of the season among total viewers (2.075 MM), W18-49 (1.059 MM) and W18-34 (827,000).  Season-to-date, premiere telecasts of "Bad Girls Club" season five averaged 1,730,000 total viewers, 1,148,000 A18-49, 850,000 W18-49, 836,000 A18-34 and 639,000 W18-34.

"Bad Girls Club" brings drama to a new level with a cast of young women who are powerfully bold, outrageously funny and endlessly entertaining.  The series brings seven new 'bad girls' together in a house where the women recognize that their outrageous behavior has hindered their relationships, careers and lives.   They claim they want to change, but will living together help them move forward and turn their lives around - or will chaos rule? 

Cole's current single, "Smack You," which was featured as a bad girl anthem throughout season 5, reached #4 on the Billboard Dance Chart and can be heard on top 40 radio and mix shows across the United States.  Her debut music video for the single features Bad Girls Club season 4 vixen Natalie Nunn playing her nemesis. 

Jonathan Murray serves as executive producer of "Bad Girls Club" for Bunim-Murray Productions along with BranDon Wilson and Jeff Schmidt as executive producers. 

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