“Once Upon a Time” Returns at No. 1 in Its Slot and Even With Its Winter Finale

By: Mar. 07, 2016
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"Once Upon a Time" Returns at No. 1 in Its Slot and Even With Its Winter Finale

"The Family" Moves to Its Regular Slot, Holding Steady Throughout Its Telecast

The Season's Top Gainer in TV Playback, ABC's "Quantico" Comes Back After 3 Months to Lead Its 10 p.m. Drama Competition by 38% in Adults 18-49

Sunday Night (3/6/16) - ABC Total Viewer and Adult 18-49 Projections

"OUAT": L3 = 6.0 million/1.8 rating, L7 = 6.5 million/1.9 rating and MP+35 = 2.8 rating

"The Family": L3 = 4.8 million/1.2 rating and L7 = 5.2 million/1.3 rating

"Quantico": L3 = 7.2 million/2.2 rating and L7 = 7.8 million/2.4 rating

Live + Same Day Results:

Please Note: In addition to the major nets, additional competition on Sunday included the Democratic Debate on CNN, the series finale of "Downton Abbey" on PBS and "The Walking Dead" on AMC.

"Once Upon a Time" (8:00-9:00 p.m. - 4.0 million and 1.3/4 in AD18-49):

Building 86% on its lead-in from a repeat of the show's winter finale in Adults 18-49 at 8:00 p.m., ABC's "Once Upon a Time" returned for the first time in 3 months to rank No. 1 against its broadcast competition in the hour (1.3/4 - tied w/NBC). The ABC drama held even with its winter finale in Adults 18-49 (1.3/4 on 12/6/15).

"The Family" (9:00-10:00 p.m. - 3.1 million and 0.8/2 in AD18-49):

At 9:00 p.m., ABC's time period premiere of "The Family" held its audience from its first half-hour to its second half-hour in Adults 18-49 and nearly tied its CBS drama competition (0.8/2 vs. 0.9/2 for "The Good Wife"). In addition, the ABC drama beat "The Good Wife" in Adults 18-34, Women 18-34 and Women 18-49.

"Quantico" (10:00-11:00 p.m. - 3.7 million and 1.1/4 in AD18-49):

Shooting up 38% from its lead-in at 10:00 p.m., ABC's "Quantico" returned for the first time in 3 months to dominate its CBS drama competition in the hour (+38% - 1.1/4 vs. 0.8/3 for CBS' "CSI: Cyber"). The ABC freshman drama returned steady, coming within 2-tenths of its winter finale in Adults 18-49 (on 12/13/15) and tied in audience share (1.1/4 vs. 1.3/4).

ABC's "Quantico" Is the Season's Biggest Gainer in TV Playback: During its fall run, "Quantico" at least doubled its Adult 18-49 rating from L+SD to L+7 on 8 of 11 telecasts. In fact on average in L+7, "Quantico" is the season's biggest percentage gainer on the broadcast nets, spiking 86% in Total Viewers (4.5 million to 9.1 million) and 100% in Adults 18-49 (1.5 rating to 3.0 rating) over its L+SD numbers.



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