Nickelodeon Launches New Earth Day Campaign
Nickelodeon is encouraging kids to get their hands dirty this Earth Day (April 22) with the kick-off of its "Get Dirty!" Earth Day initiative. The "Get Dirty" campaign lives on-air and online and features eco-themed TV spots highlighting Nickelodeon stars and real kids who offer fun ways to improve the environment, as well as a dedicated webpage that provides kids and families with tips and information on how they can take action to help protect the planet. Additionally, Nickelodeon and Nick Jr. will be celebrating Earth Day with an eco-friendly slate of programming.
"Earth Day offers an invaluable platform to raise awareness and help encourage this new generation of kids to take action to improve the environment," said Marva Smalls, Executive Vice President of Public Affairs, Nickelodeon. "Through our 'Get Dirty' campaign, we aim to provide kids with information on top-of-mind issues and connect them with green activities, in collaboration with our community-based partners."
Nickelodeon is preparing kids and families to get active this Earth Day with a series of interstitials featuring some of the stars of the network's hit live-action series, including, Instant Mom (Sydney Park), The Haunted Hathaways (Curtis Harris and Amber Montana), See Dad Run (Ryan Newman) and The Thundermans (Jack Griffo and Kira Kosarin), as they do their part to pitch in and clean up the environment. In addition, the spots offer viewers environmental tips and ideas.
The network is also spreading the word online. Kids can log on to www.nick.com/earthday to stream the "Get Dirty!" Earth Day spots; read facts about environmental issues; get ideas from green-themed video clips from Nick partner organizations like the Boys & Girls Club of America; get tips on how they can dig in and take action on Earth Day; and get more information on how they can be a part of environmental projects led by the Natural Resources Defense Council, National Environmental Education Foundation and The Thirst Project.