New Network to Air EUROSPORT ON VELOCITY beginning 9/28
Velocity, EUROSPORT ON VELOCITY
Velocity, the first cable network targeting an upscale male audience, announced today EUROSPORT ON VELOCITY, a new Saturday afternoon programming block that will bring Europe's largest sports television network to viewers in the U.S. for the first time. Beginning Saturday, September 28, EUROSPORT ON Velocity will bring the U.S. audience a weekly block of motorsports programming from 1-3 PM ET/PT with encore presentations on Sunday morning. EUROSPORT ON Velocity marks the first time in the 24-year history of Eurosport that the network will be broadcast in the U.S.
"EUROSPORT ON Velocity is one more way we are strengthening Velocity's connection with our target audience," said Robert Scanlon, general manager of Velocity. "As the exclusive home for Eurosport in the U.S., Velocity is delivering unique programming that no other U.S.-based network can offer to viewers. We're excited to be the American flagship for such a well-established, high-quality brand and look forward to working with the Eurosport team."
Eurosport Group CEO, Jean-Thierry Augustin, comments, "This is the first programming agreement with Discovery Communications since our partnership was forged end of 2012. It's a great example of the powerful synergies and opportunities we can create together. For the first time in Eurosport's history, American viewers will have a sight of our channel's immersive and expert sports TV production and best-in-class commentary. We're delighted our flagship channel's initial programming steps into the U.S. will be on our stakeholder's channel, Velocity."
· Competing from January to November across Europe, the 2013 FIA European Rally Championship features eleven exciting events on asphalt, gravel and snow. Velocity will carry all of the highlights. The series is managed and promoted by Eurosport Events, the Eurosport Group's expert division which delivers all aspects of sporting event management, ranging from TV production to media rights distribution, marketing and commercial investment.
· British Superbike is one of the "big three" series in motorcycle racing alongside MotoGP & the World Superbike Championships. Attracting 32 world class riders from all over the world and powered by 16 elite teams featuring leading manufacturers Honda, Suzuki, Yamaha, Ducati, Kawasaki, BMW and Aprilia: the new "showdown" format will deliver intense racing all season long.