NBC's TODAY Wins Two Months Straight in Key Demo

TODAY was once again the number-one morning show in the key demo A25-54 last week. TODAY's win marks eight straight weeks in first place beating GOOD MORNING AMERICA in the key demo for fifteen weeks this year. TODAY is also number-one for the first two months of the 2015 season in the key demo, a first since September/October 2011.

For the week of October 19, TODAY topped GMA by 143k in the key demo, its largest victory in a month (since 9/21/15). TODAY won every day last week in the key demo bringing its 2015 total of daily wins to 77. The win marks the first time TODAY has won eight straight weeks in the key demo since May-July 2012. TODAY also posted its closest total viewer gap with GMA (370k) in five weeks (since 9/14/15).

Season to date, TODAY has radically cut its total viewer gap with GMA by 52% (a whopping 427k) versus the same period last year. GMA has seen the steepest losses of the morning shows, suffering a 19% loss in the key demo and an 11% loss in total viewers, season to date. TODAY remains the number-one show in A18-49 for the year.

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