NBC's TODAY Tops 'GMA' in Total Viewers and All Demos

NBC News' TODAY was the number-one morning show last Friday topping ABC's "Good Morning America" in total viewers and all demos. TODAY also won the week in the key A25-54 demo topping GMA by a giant +211,000 viewers.

TODAY has now won the key demo for more than 13 consecutive months, 59 out of the last 60 weeks. TODAY continues to shrink the total viewer gap with GMA with only 166,000 viewers between the shows for the week. GMA's averages are down the most of the morning shows versus the same week last year.

TODAY reached more consumers than GMA on Yahoo with over 35.8 million unique visitors turning to TODAY.com in September for exclusive interviews and the latest lifestyle, parenting and entertainment news, according to recent data from comScore. For 33 consecutive months (42 out of the last 43), Today.com has reached more mobile consumers than GMA on Yahoo.

Today.com mobile unique visitors have grown +26% over the last 12 months while GMA on Yahoo grew +17% for the same period. Today.com has gone from parity in mobile unique visitors in September 2013 to over 3.0x GMA on Yahoo's mobile visitor number in September 2016.

*Please note: As of 12/28/15, Nielsen national ratings are based on an expanded sample known as "NPX," which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12/28/15 remains based on the old sample - so year-to-year and other comparisons are versus pre-NPX data.

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