NBC's THIS IS US Virtually Ties Its Debut Rating in Key 18-49 Demo

Week 2 of NBC's THIS IS US has grown by +59% in 18-49 and +4.0 million viewers overall in "live plus three day" ratings versus "live plus same day" figures from Nielsen Media Research, boosting the show to within 1% of the hit rating for its series premiere of one week earlier in 18-49.

The Sept. 27 second episode of "This Is Us" increased from a 2.59 rating in L+SD to a 4.12 in L+3 adult 18-49 results, and from 8.7 million viewers overall to 12.7 million.

The lift moves Week 2 of "This Is Us" to within just 1% of the show's big premiere rating of one week earlier in L+3 (4.12 vs. 4.18), cutting the week-to-week decline down from 9% in L+SD (2.59 vs. 2.85). In total viewers, "This Is Us" is now within 6% of its series premiere (12.8 million vs. 13.5 million), versus a 13% decline in L+SD (8.7 million vs. 10.1 million).

MILLENNIALS: "This Is Us' is a growing hit among millennials, with Week 2 generating a +2% increase versus the series premiere among adults 18-34 in L+3 (with a 3.13 rating vs. a 3.08), up from a 9% decline in L+SD (1.86 vs. 2.04). Excluding the Golden Globes, the 3.13 rating in adults 18-34 is NBC's highest for an entertainment telecast among millennial viewers in 19 months (since "The Voice" on Tuesday, March 3, 2015, 3.13). The L+3 gain of 1.28 rating points is NBC's biggest 18-34 lift in three years for an entertainment program going from L+SD to L+3 (best since "The Blacklist" on Nov. 4, 2013, +1.48).

WOMEN 18-34: Among women 18-34, the show's 4.36 rating for Week 2 is, excluding the Rio Opening Ceremony and the Golden Globes, NBC's best in 19 months (since the Feb. 23, 2015 premiere of "The Voice," 4.44). The L+3 lift in women 18-34 of +1.98 rating points is the biggest ever for an NBC entertainment telecast in the demo (and best on any net since "The Big Bang Theory" on Dec. 17, 2015, +2.01).

WOMEN 18-49: Among women 18-49, Week 2 of "This Is Us" grew by +2.27 rating points in L+3 (3.41 to 5.68), the biggest lift ever for an NBC entertainment telecast in that demo and biggest for any entertainment original on any network in nine months (since "The Big Bang Theory" on Dec. 17, 2015, +2.50).

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