NBC's THIS IS US Is First Scripted Show to Build on Its 'Voice' Lead-In in 18-49

NBC wins the night among the Big 4 in every key demo, sweeping 6 of 6 half-hours in 18-49. The new drama series THIS IS US (2.8/9 in 18-49, 9.8 million viewers overall from 9-10 p.m. ET): Is the first scripted show ever to build on its "Voice" lead-in in 18-49(2.8 vs. 2.7 for 2nd half-hour of "Voice").

Is the first new NBC fall drama in 10 years to match its premiere 18-49 rating in Week 3 (since 2006's "Friday Night Lights," which did a 2.7, 2.2, and then a 2.7 in week 3). No new fall drama on any Big 4 network has accomplished this in the last seven years.

Ties as NBC's highest-rated in-season scripted Tuesday 9 p.m. hour in nine years, since "L&O: Criminal Intent" on 2/13/07 (2.9).

Is the #1 show of the night in adults 18-49, adults 18-34, adults 25-54 and all key adult-female demos.

Grows +8% vs. its last telecast of two weeks ago (2.8 vs. 2.6 on Sept. 27).

Wins the slot over CBS's "Bull" by a +75% margin in 18-49 (2.8 vs. 1.6).

Will add substantial viewership via time-shifting and VOD -- so far this season, "This Is Us" is growing by +70% with its Sept. 20 series debut in 18-49 rating (from a 2.7 to a 4.6) and +4.8 million viewers overall (9.4 million to 14.2 million) going from L+SD to L+7.

The fifth season premiere of "Chicago Fire" (1.8/6 in 18-49, 7.5 million viewers overall from 8-9 p.m. ET): Grows +6% versus the show's May finale (1.8 vs. 1.7 on May 22).

Retains 100% of its year-ago premiere in 18-49 (1.8 vs. 1.8) and grows +2% in total viewers (7.521 million vs. 7.373 million).

Wins the hour among ABC, CBS and NBC in every key demographic - adults, men and women 18-34, 18-49 and 25-54.

In adults 18-49, beats "NCIS: New Orleans" by a +50% margin (1.8 vs. 1.2) and "Marvel's Agents of S.H.I.E.L.D." by +100% (1.8 vs. 0.9).

"The Voice" (2.5/8 in 18-49, 10.6 million viewers overall from 8-9 p.m. ET): Wins the hour among the Big 4 networks in every key demographic.

Is the #2 show of the night on those nets behind only NBC's "This Is Us."

Is retaining 96% of its year-ago rating in 18-49 (2.5 vs. 2.6 on Oct. 13, 2015) and grows +5% in total viewers (10.638 million vs. 10.135 million).

Is up +39% versus where the show ended its prior cycle (2.5 vs. 1.8 in the 8-9 p.m. hour during May sweep) and +18% in total viewers (10.638 million vs. 8.899 million).

Will add substantial viewership via time-shifting and VOD - so far this season, Tuesday's "Voice" has increased by +27% in 18-49 rating going from L+SD to L+7 (from a 3.3 to a 4.2) and +2.5 million viewers overall (12.2 million to 14.7 million)

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/7; "Late Show with Stephen Colbert," 2.3/6 with an encore; and ABC's "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.3/5 in metered-market households; CBS's "Late Late Show," 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.5/4 in 18-49; "Late Late Show," 0.3/2 with an encore.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC

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