NBC's THE VOICE is No. 1 in Time Slot in Every Key Measure

NBC wins the night in 18-49, total viewers and every other key measure (including a tie in men 25-54) among the Big 4.

"Timeless" (1.5/5 in 18-49, 6.1 million viewers overall from 10:01-11 p.m. ET): Grows in Week 3 in 18-49 (1.5 vs. last week's 1.4). Is just the second new drama on the Big 4 this season to generate week-to-week growth within its first three episodes, following NBC's "This Is Us" (2.6 to 2.8 from its second episode to its third).

Is the #1 drama of the night on the Big 4 in adults 18-49.

Wins the 10 p.m. ET hour among ABC, CBS and NBC in every key demo -- adults, men and women 18-34, 18-49 and 25-54.

Beats ABC's "Conviction" by an +88% margin in 18-49 rating (1.5 vs. 0.8) and tops CBS's "Scorpion" by +15% (1.5 vs. 1.3).

Will add substantial viewership via time-shifting and VOD - last week's "Timeless" grew by +56% in 18-49 (1.43 to 2.23) and +3.1 million viewers overall (6.2 million to 9.3 million) going from L+SD to L+3.

Upscale: "Timeless" is delivering a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes.

"The Voice" (2.6/9 in 18-49, 11.1 million viewers overall from 8-10:01 p.m. ET): Wins the time period among the Big 4 networks in every key measure (including a tie in men 25-54).

Retains 98% week to week in total viewers (11.098 million vs. 11.369 million) and 90% in 18-49 (2.6 vs. 2.9).

Retains +93% of the comparable Battle Round 2 Monday telecast of the prior cycle in 18-49 (2.6 vs. 2.8 on March 21) and +99% in total viewers (11.098 million vs. 11.217 million).

Note that during the prior cycle, the comparable Battle Round 2 telecast was off by 0.2 of a point versus the prior week's Battle Round 1 episode (2.8 on March 21 vs. 3.0 on March 14) and during the year-ago cycle, the drop was 0.3 of a point (3.0 on Oct. 19 vs. 3.3 on Oct. 12).

Beats "Dancing With the Stars" by a +73% margin in 18-49 (2.6 vs. 1.5 from 8-10 p.m.) and tops "Dancing" in every other key measure, including total viewers.

Grows +24% versus what the show was averaging at the end of last season in 18-49 (2.6 vs. 2.1 during the May sweep) and +12% in total viewers (11.098 million vs. 9.891 million).

Will add significant viewership via time-shifting and VOD - last week's "Voice" increased by +23% in 18-49 (2.56 to 3.16) and more than +1.7 million viewers overall (10.9 million to 12.6 million) going from L+SD to L+3.

Upscale: Tuesday's "Voice" is generating a strong upscale audience, indexing at a 112 among adults 18-49 living in $100K+ homes.

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.1/5 with an encore telecast; "Late Show with Stephen Colbert," 2.6/7; and ABC's "Jimmy Kimmel Live," 1.7/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/4 with an encore; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.3/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NBC has won the ratings week of Oct. 10-16 in the key adult 18-49 demographic, with "Sunday Night Football," two editions of "The Voice" and the new hit drama "This Is Us" accounting for four of the week's top nine primetime programs on the Big 4 networks in 18-49.

NBC also ranked #1 or tied for #1 among those networks in every other key demographic for the week, including men and women 18-49; adults, men and women 18-34; and adults, men and women 25-54, according to "live plus same day" ratings from Nielsen Media Research.

Excluding sports, NBC also won the week in adults 18-49 and maintained 100% of its rating for the same week last year (1.6 vs. 1.6), while ranking #1 and growing among millennial viewers (1.1 vs. 1.0 in adults 18-34).

Top NBC rankings for the week among primetime shows on the Big 4 networks in 18-49 (excluding sports pre- and post-game shows) are: "Sunday Night Football," #1; Monday's "Voice," #6; Tuesday's "This Is Us," #7; Tuesday's "Voice," #9; and Tuesday's premiere of "Chicago Fire," tied for #17.

Excluding CBS's boosts of NFL Network viewers on Thursday nights, NBC has now ranked #1 among the Big 4 networks in viewers 18-49 for four of four weeks so far this season, six in a row extending into last summer, as well as 16 of the last 17.

Season to date, NBC ranks #1 among ABC, CBS, NBC and FOX in every key demographic (including a tie in men 25-54). Counting entertainment programming only, NBC ranks #1 in adults 18-49, adults 18-34, adults 25-54 (tie) and all key adult-female demos.

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