NBC's THE VOICE is No. 1 Show of Monday Night; Dominates Competition

By: Nov. 17, 2015
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Monday Primetime Results (Note that NBC carried NFL football in the Cincinnati market and CW carried the game in Houston):

NBC ranks #1 for Monday night among the Big 4 networks in adults 18-49 and all other key demographics, with "The Voice" and "Blindspot" dominating six of six half-hours among ABC, CBS, NBC and FOX in 18-49 and ranking as the #1 and #2 shows of the night on those nets.

It's the 16th Monday in a row that NBC has ranked #1 or tied for #1 among ABC, CBS, NBC and FOX in 18-49.


"Blindspot" (2.3/7 in 18-49, 8.2 million viewers overall from 10-11 p.m. ET):
· Is currently delivering five-week highs in 18-49and total viewers (best since Oct. 12, 2.5 in 18-49, 8.4 million viewers overall), pending updates.

· Is close to rounding up to a 2.4 (currently reporting a 2.345).

· Is the #2 show of the night on the Big 4 in adults 18-49, as well as #1 scripted series and the #1 first-year series.

· Currently ranks #1 in the slot among the ABC , CBS and NBC in every key measure, pending updates.

· Equals its ABC-CBS competition combined in 18-49 (2.3 vs. a combined 2.3).

· Wins the hour by a +92% margin among ABC, CBS and NBC (2.3 vs. 1.2 for CBS's "NCIS: LA).

· Is up +44% versus NBC's average in the slot last season in 18-49 (2.3 vs. 1.6).

· In nine weeks, has delivered NBC's nine highest ratings in the slot, excluding sports, in the past year (since Nov. 17, 2014, 2.2 with "The Blacklist").

· "Blindspot" delivers heavy time-shifting and VOD viewership. Last week's "Blindspot":

o Grew by +68% in 18-49 rating going from L+SD to L+3 ratings (2.19 to 3.68) and by more than 4.3 million viewers overall (7.7 million to 12.0 million), to generate the #1 increases of the night on the Big 4 in total viewers (+4.361 million).

o Retained 99% of the prior week's total-viewer lift (4.361 million vs. 4.392 million), which has been the biggest L+3 lift for any broadcast program since the Oct. 19 telecast of "Blindspot" (+4.402 million)

· Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 124 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3). Last week's telecast was the night's most upscale scripted show on the Big 4 (103 index, L+SD).

"The Voice" (3.1/9 in 18-49, 11.5 million viewers overall from 8-10 p.m. ET):
· Is currently up +7% versus the comparable telecast in the spring (3.1 vs. 2.9 for the second Monday live telecast of the Spring on April 13) and +5% in total viewers (11.533 million vs. 11.035 million), pending updates.

· Is the #1 program of the night on the Big 4 in adults 18-49 and most other key demos.

· Is currently retaining 97% of last week's rating in 18-49 (3.1 vs. 3.2), pending updates.

· Wins the time period among the Big 4 in every key demo.

· Will add substantial viewership via time-shifting and VOD - last week's "Voice" increased by +22% in 18-49 rating going from "live plus same day" to "live plus three day" Nielsens (from a 3.23 rating to a 3.93) and by 2.0 viewers overall (from 12.0 million to 14.0 million).

· Upscale: Monday's "Voice" is delivering a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3, 100 represents an average concentration of those homes). The prior week's telecast was the night's most upscale show on the Big 4 (107 index, L+SD).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.0/5.


· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.6/3.


· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


For the Week:

· NBC has taken the primetime ratings week of Nov. 9-15 among the Big 4 networks in adults 18-49 and all other key demographics, paced by the #1 show of the week in 18-49, "Sunday Night Football," and three top 10 ratings from "The Voice."


· NBC has now won seven of the season's first eight weeks in 18-49 and finished #1 or tied for #1 for 18 of the last 19 weeks, trailing over that span only FOX the week it aired five WORLD SERIES games.


· NBC's "Sunday Night Football" ranked #1 for the week of Nov. 9-15 among primetime shows on ABC, CBS, NBC and FOX in adults 18-49, total viewers, adults 25-54, adults 18-34, all key adult-male demos, teens 12-17 and kids 2-11. Also finishing in the week's top 10 were telecasts of "The Voice" on Monday (#5), Tuesday (tied for #6) and Wednesday (#8, rankings exclude sports pre- and post-game shows).


· Joining Sunday's Cardinals-Seahawks NFL game and the three "Voice" telecasts among the week's Top 20 primetime shows on the Big 4 were Monday's "Blindspot" (tied for #10), Tuesday's "Chicago Fire" (tied for #15) and Wednesday's "Law & Order: SVU" (tied for #15).


· According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 2.3 rating, 8 share in adults 18-49 and 8.3 million viewers overall for the week. It's NBC's most-watched week since Oct. 12-18 (8.4 million).


· Through the opening eight weeks of the 2015-16 season, NBC ranks #1 among the Big 4 networks in adults 18-49 and every other key demo (including a tie for #1 in women 18-34) and is #2 in total viewers.


· NBC is running within a tenth of a rating point of its year-ago season average in adults 18-49 (2.8 vs. 2.9, "most current"), is virtually matching its year-ago total viewership (9.698 million vs. 9.742 million) and is up versus last season in men 18-49 (2.8 vs. 2.7) and men 25-54 (3.4 vs. 3.3).



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