NBC's THE VOICE Tops 'Bachelor' Finale in Key Demo

"The Voice" (3.7 rating, 11 share in adults 18-49, 13.6 million viewers overall from 8-10:01 p.m. ET,) ranks #1 for the time period among the Big 4 networks, topping ABC's "Bachelor" finale in adults 18-49 by a 16% margin (with a 3.7 rating vs. a 3.2) and in total viewers by a 41% margin (13.6 million vs. 9.6 million). "The Voice" built substantially through its two hours, with this half-hour track: 3.0, 3.6, 3.8, 4.2. From its first half-hour to its fourth, "The Voice" grew by 40% in 18-49 rating and 25% or 3.0 million persons in total viewers (14.9 million vs. 11.9 million).

From 10:01-11 p.m. ET, a special Monday debut of the new Sunday drama "Believe" (2.7/8 in adults 18-49, 10.7 million viewers overall) matched NBC's second-highest rating in the time period, excluding Olympics, since Dec. 2, despite last night's special high-rated competition in the time period from "The Bachelor: After the Final Rose." "Believe" equaled last week's "Blacklist" rating in the time slot and trails only the Feb. 24 "Blacklist" among NBC's non-Olympic programs in The Hour since the Dec. 2 "Blacklist" fall finale. "Believe" doubled the time period's CBS drama competition in adults 18-49 (2.7 vs. 1.3), adults 18-34 (1.7 vs. 0.6) and adults 25-54 (3.6 vs. 1.8).

Versus NBC's averages in the time period last season, "Believe" is up 35% in 18-49 (2.7 vs. 2.0, L+SD, non-sports) and up 86% in total viewers (10.702 million vs. 5.746 million).

In the time period, "Believe" ranks #1 in The Hour among ABC, CBS and NBC in men 25-54 and men 18-49 (tie).

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.8/9; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 2.2/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.5/7; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.8/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.8/5 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

For the Week:

NBC has tied for #1 among the Big 4 networks for the Primetime ratings week of March 3-9 in adults 18-49, with a 64% increase on its rating for the same week last year, as well as an 89% jump in total viewers. According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 1.8 rating, 5 share in adults 18-49 and 6.7 million viewers overall for the week of March 3-9, up from its year-ago 1.1 rating in 18-49 and 3.5 million viewers overall.

This is first time NBC has earned a share of first place during a seven-day in-season week this late in the season since May 2004 (the week of May 3-9, 2004, excludes last season's Week 35, which included three in-season nights and ended up in a three-way tie between ABC, NBC and Fox).

For The March 3-9 week, NBC was up versus the same week last year by more than 50% in every key ratings measure.

The Monday and Tuesday editions of "The Voice" ranked #2 and #3 among the week's Primetime programs on the Big 4 networks in adults 18-49, with "The Blacklist" tying for #9, "About a Boy" tying for #15, and "Chicago Fire" and "Growing Up Fisher" tying for #27.

The Monday "Voice" ranked #1 among the week's Primetime programs on the Big 4 networks in adults 18-34 (tied), women 18-34, women 18-49, kids 2-11 (tie) and teens 12-17.

Through 24 weeks of the season, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54 and other key demos. It's the first time NBC has ranked #1 in 18-49 this late in the season in 10 years (since the 2003-04 season).

NBC's 3.0 rating in adults 18-49 is the network's top average at this point in the season in five years (since a 3.0 in 2008-09).

Versus one year ago, NBC is up 20% season to date in adults 18-49 (3.0 vs. 2.5).

In total viewers, NBC ranks #2 for the season with an average of 10.2 million viewers, which is its biggest overall audience 24 weeks into the season in 10 years (since 2003-04, 11.0 million). Versus one year ago, NBC is up 38% season to date in total viewers (10.2 million vs. 7.4 million).

WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 24, 2012-13... Week 24, 2013-14...Diff
NBC...1.1...1.8...Up 64%
CBS...1.9...1.8... Down 5%
ABC...1.5...1.7... Up 13%
Fox...2.3...1.4...Down 39%

Total Viewers, L+SD
Net... Week 24, 2012-13... Week 24, 2013-14...Diff
NBC...3.532 million ...6.671 million...Up 89%
CBS...9.353 million...9.318 million...Down 0.4%
ABC...5.407 million ...5.930 million...Up 10%
Fox...7.476 million ...4.732 million...Down 37%

SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...2.5...3.0...Up 20%
CBS...3.1...2.4...Down 23%
ABC...2.3...2.1...Down 9%
Fox...2.6...2.7...Up 4%

Total Viewers, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...7.361 million ...10.176 million...Up 38%
CBS...12.412 million...10.837 million... Down 13%
ABC...7.850 million ...7.384 million...Down 6%
Fox...7.131 million ...8.086 million...Up 13%

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

To post a comment, you must register and login.