NBC's THE VOICE Ranks #1 in Time Period in Every Key Demo

By: Nov. 18, 2014
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NBC ranked #1 for the night among the Big 4 in adults 18-49, taking six of six half-hours among those nets with "The Voice" and the "State of Affairs" debut.

"The Voice" (3.0/8 in 18-49, 10.8 million viewers overall from 8-10 p.m. ET) ranked as the #1 show of the night on the Big 4 in adults 18-49, as well as adults 18-34 and adults 25-54.

In the time period, "The Voice" ranked #1 among ABC, CBS, NBC and FOX in every key demographic (including a tie with ABC in women 25-54).

"The Voice" matched its comparable telecast from the spring cycle in adult 18-49 rating (3.0/9 on April 28).

The debut of "State of Affairs" (2.2/7 in 18-49, 8.6 million viewers overall from 10-11 p.m. ET) won THE HOUR among ABC, CBS and NBC in adults 18-49, topping "Castle" by +10% (2.2 vs. 2.0, note that ABC carried the NFL in two markets and ratings may be adjusted downward) and "NCIS: LA" by +29% (2.2 vs. 1.7).

This is NBC's second highest rated drama debut in more than two years (excluding special previews), since "Revolution" on Sept. 17, 2012, trailing over that span only the Sept. 23, 2013 premiere of "The Blacklist."

"State of Affairs" retained 73% of its lead-in from the 9:30 half-hour of "Voice" (3.0). That's up from 69% during the 4Q of 2013 for the first season of "The Blacklist."

From its first half-hour to its second, "State of Affairs" retained 91% of its 18-49 rating (from a 2.3 to a 2.1), despite the 10 p.m. hour.


Projected "Live Plus Three Day" and "Live Plus Seven Day" Results:

Adult 18-49 Rating
Show... L+SD... L+3...L+7
The Voice...3.0...3.7...3.9

Persons 2+ (Total Viewers)
Show... L+SD... L+3...L+7
The Voice...10.8 million...12.6 million...13.0 million


In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/8; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.4/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


For the Week:

NBC has won the primetime ratings week of Nov. 10-16 in adults 18-49 and total viewers, marking the network's sixth weeklong win in eight weeks so far this fall and first victory in total viewers. According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 2.5 rating, 8 share in adults 18-49 and 9.1 million viewers overall for the week.

This is NBC's first total-viewer win during a sweep week, excluding Olympics, in 10 years (since the week of May 3-9, 2004, the week of the "Friends" finale, excludes partial sweep weeks), and first for a full week during a November sweep in 12 years (since the week of Nov. 11-17, 2002).

NBC ranked #1 among the Big 4 networks for the Nov. 10-16 week in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers (including a tie with ABC in women 18-34).

NBC's "Sunday Night Football" ranked #1 among Big 4 primetime programs for the week in adults 18-49, total viewers, adults 25-54, adults 18-34, all key adult-male demos, women 18-49 kids 2-11 and teens 12-17.

Joining "Sunday Night Football" among the week's top 25 primetime shows on ABC, CBS, NBC and FOX in 18-49 were Monday's "The Voice" (tied for #3), Tuesday's "Voice" (tied for #6), Monday's "The Blacklist" (tied for #11), Wednesday's "Voice" special (tied for #11), Wednesday's "Law & Order: SVU" (tied for #14), Tuesday's "Chicago Fire" (tied for #20) and Wednesday's "Chicago P.D." (tied for #20). Rankings exclude sports pre- and post-game shows.

The three NBC dramas that participated in a triple crossover last week -- "Chicago Fire," "Law & Order: SVU" and "Chicago P.D." - all generated series-record increases going from "live plus same day" ratings to "live plus three day" ratings in both adults 18-49 and total viewers:
Tuesday's "Chicago Fire," which initiated the three-way crossover, grew by series-record +1.13 rating points in 18-49 (from a 2.23 to a 3.36 at 10 p.m. ET) and a series-record 3.4 million viewers overall (9.1 million vs. 12.5 million) going from "live plus same day" to "live plus three day results." The 12.5 million viewers overall is an L+3 series record for "Chicago Fire."
"Law & Order: SVU" increased by +52% or a series-record 1.24 rating points in 18-49 (from a 2.37 to a 3.61 at 9 p.m. ET) and a series-record 3.1 million viewers overall (10.0 million to. 13.1 million) going from L+SD to L+3. It was the top "SVU" L+3 rating in 18-49 in four years (since the Sept. 22, 2010 season premiere, 3.76) and the show's biggest L+3 overall audience in six years (since April 29, 2008, 13.243 million).
"Chicago P.D." grew by +51% or a series-record 1.12 rating points in 18-49 (from a 2.19 to a 3.31 at 10 p.m. ET) and by a series-record 3.2 million viewers overall (9.5 million to. 12.7 million) going from L+SD to L+3 results. The 3.31 rating in 18-49 and 12.7 million viewers overall are L+3 series records for "Chicago P.D."

For the season, NBC ranks #1 among the Big 4 networks in adults 18-49 and is also #1 or tied for #1 among those networks in adults 18-34, men 18-34, men 18-49, adults 25-54 and women 25-54.

In total viewers, NBC is #2 for the season, and up 0.5% versus its year-ago average (9.743 million vs. 9.696 million), for NBC's top total-viewer average at this point in the season in eight years (since 2006, 10.2 million). This season and last mark the first two times NBC has ranked as high as #2 in total viewers at this point in the season since 2004.

WEEKLY RESULTS, L+SD
Net... Adult 18-49 Rating... Total Viewers
NBC...2.5...9.149 million
CBS...1.5...8.640 million
ABC...2.0...7.583 million
Fox...1.6...4.489 million

SEASON AVERAGES, "Most Current"
Net... Adult 18-49 Rating... Total Viewers
NBC...2.9...9.743 million
CBS...2.6...12.131 million
ABC...2.5...9.056 million
Fox...2.2...6.705 million

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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