NBC's THE VOICE Ranks #1 in Time Period

NBC finished #1 Monday night in adults 18-49 among the Big 4 by a 48% margin (with a 3.4/9 average vs. a 2.3/6 for #2 Fox), with ."The Voice" ranking #1 for the night on those nets in 18-49 and "The Blacklist" #1 from 10-11 and the #1 drama of the night.

From 8-10:01 p.m. ET, "The Voice" (3.6 rating, 9 share in adults 18-49, 11.6 million viewers overall) ranked #1 in the time period among ABC, CBS, NBC and FOX in every key demographic - adults, men and women 18-34, 18-49 and 25-54. "The Voice" is #1 for the night on those networks in 18-49 and other key categories. From its first half-hour to its fourth, "The Voice" increased by 15% in 18-49 rating (to a 3.8 from a 3.3).

From 10:01-11 p.m. ET, "The Blacklist" (2.9/8 in adults 18-49, 10.3 million viewers overall) ranked #1 in The Hour among ABC, CBS and NBC in adults 18-49 and other key demographics, with an adult 18-49 margin of 21% Versus ABC's #2 "Castle" (2.9 vs. 2.4). "The Blacklist" is also the #1 drama of the night in 18-49. "The Blacklist" is currently running within 6% of last week's rating in 18-49 (2.9 vs. 3.1) and within 2% of last week's audience in total viewers (10.282 million vs. 10.511 million). And note that "Blacklist" is a heavily time-shifted show, with last week's telecast adding 56% to its 18-49 rating in "live plus three day" results and 4.9 million persons in total viewers (see details below).

Versus NBC's averages in the slot last season, last night's "Blacklist" is up 45% in 18-49 (2.9 vs. 2.0, L+SD non-sports) and up 79% in total viewers (10.282 million vs. 5.746 million).

L+3: Last week's "Blacklist" delivered the second biggest "live plus three day" increase in U.S. television history in total viewership, growing by 4.947 million persons from 10.511 million viewers in "live plus same day" to 15.458 million in L+3. The only telecast ever to add more viewers in L+3 is the Sept. 30 "Blacklist," which grew by 5.081 million persons, raising its 11.348 million in L+SD to 16.429 million viewers in L+3. The 47% lift ties the prior week for the biggest percentage increase to date for "The Blacklist" in total viewers. In adults 18-49, the Oct. 28 "Blacklist" delivered its biggest L+3 gains to date on both a percentage basis and by rating point, adding 56% or 1.70 rating points to its next-day "live plus same day" 18-49 rating (to a 4.76 in L+3 from a 3.06 in L+SD).

"The Blacklist" has now generated the three biggest L+3 lifts of all time Versus L+SD in total viewers across broadcast and cable (+5.081 million on Sept. 30, +4.947 million on Oct. 28 and +4.916 million on Oct. 21).

Week-to-Week Gains in L+3: In 18-49, "The Blacklist" has generated week-to-week growth during each of the last three weeks (from a 4.53 in L+3 on Oct. 7, to a 4.54 on Oct. 14, to a 4.57 on Oct. 21, to a 4.76 on Oct. 28 in L+3). In total viewers, "Blacklist" has generated week-to-week growth the last two weeks (from 15.1 million in L+3 on Oct. 14, to 15.4 million on Oct. 21, to 15.5 million on Oct. 28 in L+3).

L+7: The Oct. 14 episode of "The Blacklist" added 5.524 million persons or 51%in L+7 (to 16.452 million from 10.928 million in next-day "live plus same day" results). In adults 18-49, the Oct. 14 "Blacklist" added 64% or 1.95 rating points to its next-day "live plus same day" 18-49 rating (to a 4.99 in L+7 from a 3.04 in L+SD)..

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/8; CBS's "Late Show with David Letterman," 1.9/5; and ABC's "Jimmy Kimmel Live," 2.3/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/1).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

For the Week:

NBC has won week six of the 2013-14 season in adults 18-49 and has now won five of six weeks this season, finishing #2 only once behind a week in which FOX carried World Series coverage on four of seven nights.

"Sunday Night Football" is #1 for the week on ABC, CBS, NBC and FOX in adults 18-49 and the top three non-news / non-sports telecasts on those nets were the Monday and Tuesday editions of "The Voice" and Monday's "The Blacklist," which was also the week's #1 drama on the Big 4 nets

"Sunday Night Football" is #1 for the week on the Big 4 nets in adults 18-34, 18-49 and 25-54; men 18-34, 18-49 and 25-54; plus teens 12-17, and Monday's "The Voice" is #1 on those nets in women 18-34, 18-49 and 25-54.

Through six weeks of the new season, NBC is equaling its year-ago 3.1 rating in adults 18-49, to match the network's highest six-week average in six years (since 2007, 3.5).

NBC is leading the season by 0.4 of a point or 15% (with a 3.1 rating vs. Fox's 2.7), the biggest margins in four years for any net six weeks into the season (since baseball-boosted FOX led by 0.5 of a point or 16% in 2009). NBC is also leading the season among ABC, CBS, NBC and FOX in adults 18-34, adults 25-54 and other key demos.

In total viewers, NBC ranks #2 for the season, its highest total-viewer ranking six weeks into the season in 11 years (since 2002).

NBC's season average of 9.6 million viewers is its biggest overall audience six weeks into the season in seven years (since 2006, 10.3 million). Versus one year ago, NBC is up 11% season to date in total viewers (9.6 million vs. 8.6 million).

Averages for the Week, "Live Plus Same Day"
Net...18-49 Rtg...Total Viewers
NBC...2.4...7.426 million
CBS...2.2...10.495 million
ABC...1.9...7.426 million
Fox...2.3...7.698 million

SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD 2012... STD 2013...Diff
NBC...3.1...3.1...Even
CBS...2.8...2.6...Down 7%
ABC...2.5...2.4...Down 4%
Fox...2.5...2.7...Up 8%

Total Viewers, "Most Current"
Net... STD 2012... STD 2013...Diff
NBC...8.605 million ...9.557 million...Up 11%
CBS...11.731 million...11.672 million...Down 1%
ABC...8.962 million ...8.491 million...Down 5%
Fox...7.179 million ...8.086 million...Up 13%

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

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