NBC's Martin Freeman-Hosted SNL Encore is Ratings Hit

In Late-Night Metered-Market Household Averages for Saturday Night:

An encore telecast of "Saturday Night Live," with host Martin Freeman and musical guest Charli XCX, averaged a 2.5 rating, 7 share in household results in Nielsen's 56 metered markets and a 1.0/5 in adults 18-49 in the 25 markets with Local People Meters.

Versus the same night last year, the "SNL" rebroadcast is up +4% in metered-market households (2.5 vs. 2.4) and up +11% in 18-49 in the Local People Meters (1.0 vs. 0.9).

Note that "SNL" adds significant viewership via time-shifting, with originals this season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).

"Saturday Night Live," NBC's Emmy Award-winning late-night comedy showcase, enters its 40th season in September for another year of laughs, surprises and great performances.

Since its inception in 1975, "SNL" has launched the careers of many of the brightest comedy performers of their generation. As The New York Times noted on the occasion of the show's Emmy-winning 25th Anniversary special in 1999, "in DEFIANCE of both time and show business convention, 'SNL' is still the most pervasive influence on the art of comedy in contemporary culture." At the close of the century, "Saturday Night Live" placed seventh on Entertainment Weekly's list of the Top 100 Entertainers of the past fifty years.

Photo: Mary Ellen Matthews/NBC

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