NBC's JIMMY FALLON Earns 13 % Lead Over Competition

By: Nov. 26, 2012
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NBC's "The Tonight Show with Jay Leno" has averaged a 0.7 rating, 3 share in adults 18-49 and 3.2 million viewers overall for the week of November 12-16. "Tonight" tied CBS's "Late Show with David Letterman" in adult 18-49 rating and delivered a bigger overall audience than "Late Show" for the week.

For the week at 12:35 a.m. ET, "Late Night with Jimmy Fallon" delivered bigger audiences than CBS's "Late Late Show with Craig Ferguson" in adults, men and women 18-49 and total viewers.

Season to date for the 2012-13 season, "Tonight" has stretched its leads versus one year ago over CBS's "Late Show" in viewers 18-34, 18-49 and 25-54. In viewers 18-49, "Tonight" has established a margin over "Late Show" of 7 percent (990,000 vs. 923,000), eliminating last year's "Late Show" advantage of 5 percent. Jay has also generated a 25-54 advantage this season of 5 percent (1.268 million vs. 1.205 million) after trailing by 4 percent at this point last year, and stretched his 18-34 lead to 17 percent (336,000 vs. 287,000), up from last year's 9 percent.

Jimmy Fallon has established a 13 percent lead over "Late Late Show" this season in viewers 18-49 (646,000 vs. 572,000), up from 9 percent at this point last season, and in viewers 18-34, Jimmy's lead over "Late Late Show" this season is 45 percent (280,000 vs. 193,000), up from a 34 percent margin at this point last season.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of November 12-16. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.7 rating, 3 share
CBS "Late Show," 0.7/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/3*
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.2 million viewers
CBS "Late Show," 3.1 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.9 million viewers*
12:35-1:35 a.m. ET
NBC "Late Night," 1.6 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers*

*Friday's "Last Call" and "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.7/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.8/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/3
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.5/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.4 million viewers
CBS "Late Show," 3.1 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.8 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.9 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.6 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF NOVEMBER 12-16

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.9
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.7
TBS, 11 p.m.-midnight, "Conan," 0.4**
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 1.9 million
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.5 million
TBS, 11 p.m.-midnight, "Conan," 0.9 million**
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million
Adult Swim, 12:30-1:30 a.m. ET, 1.4 million
**Monday's "Conan" was an encore



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