NBC's HOLLYWOOD GAME NIGHT Jumps 30% in Key Demo

By: Jan. 21, 2014
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From 8-9 p.m. ET, the regular season premiere of "Hollywood Game Night" (1.3/4 in 18-49, 4.7 million viewers overall) jumped 30% in 18-49 and 36% or 1.3 million persons in total viewers versus a Christmas special that ran from 10-11 p.m. on Monday, Dec. 23 (1.0/3 in 18-49, 3.459 million viewers overall). The 8 p.m. "Hollywood Game Night" finished within a tenth of a point of the show's July 11, 2013 series premiere in 18-49 (1.3 vs. 1.4) to tie the #2 "HGN" rating heading into last night.

In total viewers, the 8 p.m. "Hollywood Game Night" topped last July's series premiere (4.285 million) by 10% to set a new series record in total viewers.

From 9-10 p.m. ET, a second edition of "Hollywood Game Night" (1.5/4 in 18-49, 4.2 million viewers overall) built on its lead-in by 15% in 18-49 rating to set a new series record in primetime's key demographic. Both telecasts of "Hollywood Game Night" grew from half-hour to half-hour in 18-49, the 8 p.m. edition by 17% (to a 1.4 from a 1.2) and the 9 p.m. episode by 7% (1.5 vs. 1.4). The 8 p.m. edition grew from half-hour to half-hour in every key measure and the 9 p.m. telecast grew or held steady in every key category.

"The Blacklist" (2.3/6 in adults 18-49, 8.7 million viewers overall from 10-11 p.m. ET) ranks #1 The Hour among ABC, CBS and ABC in adults 18-49, more than doubling week two of CBS's "Intelligence" (1.1/3) and topping ABC's "Castle" (2.0/6) by a 15% margin. In the time period, "The Blacklist" also ranked #1 among ABC, CBS and NBC in adults 18-34, adults 25-54 and other key demos. Note that "The Blacklist" is heavily time-shifted, last week growing by 60% in "live plus three day" results (see details below).

Last night's "The Blacklist" was UP 53% in 18-49 versus NBC's January 2013 average in the time period, also without a "Voice" lead-in (2.3 vs. 1.5), and was UP 102% or 4.4 million persons in total viewers (8.669 million vs. 4.285 million).

L+3 Time-Shifting: Last week's "Blacklist" grew by 60% in 18-49 rating (to a 4.08 from a 2.54) going from these next-day L+SD ratings to L+7, the third-biggest "Blacklist" percentage increase to date. In total viewers, last week's first "Blacklist" original to air without a "Voice" lead-in grew by 50% (to 13.994 million from 9.347 million), the second-biggest percentage increase to date for "Blacklist" in total viewers.

In Late-Night Metered Markets Monday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/8 with an encore telecast; CBS's "Late Show with David Letterman," 2.0/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.1/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4 with an encore; "Late Show," 0.4/2 with an encore; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/1).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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