NBC's HEARTBEAT Maintains Full Rating in Key Wednesday Night Demos

"Heartbeat" (0.7/3 in 18-49, 4.0 million viewers overall from 8-9 p.m. ET): Maintains its full rating from half-hour to half-hour in adults 18-49 (0.7 vs. 0.7), as well as adults, men and women 18-34, airing against the penultimate episode of Fox's "American idol" and will grow with time-shifted viewing and VOD - last week's "Heartbeat" increased by +21% in 18-49 (0.90 to 1.09) and 811,000 viewers overall (4.8 million to 5.6 million) going from L+SD to L+3.

An encore telecast of "Law & Order: Special Victims Unit" (0.8/3 in 18-49, 3.9 million viewers overall from 9-10 p.m. ET): Grows half-hour to half-hour by +14% in adults 18-49 (0.7 to 0.8) and +33% in women 18-34 (0.6 to 0.8).

Matches its 18-49 average for rebroadcasts during the month of April 2015 (0.8 vs. 0.8), when it did not face competition from "Empire."

A rebroadcast "Chicago P.D." (0.8/3 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET): Retains 100% of its lead-in in adults 18-49 and grows versus lead-in in adults, men and women 25-54.

Despite the 10 p.m. hour, maintains its full adult 18-49 rating from half-hour to half-hour (0.8 vs. 0.8) and increases in men 18-34 (0.3 to 0.4) and total viewers (3.9 million to 4.0 million) and equals its average for April 2015 encores in 18-49 (0.8 vs. 0.8).

Note that the NBC affiliate in Portland carried NBA basketball.

In Late-Night Metered Markets Wednesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "Late Show with Stephen Colbert," 1.9/5; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC

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