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NBC's HANNIBAL Jumps 22%, DATELINE Attracts Largest Friday Audience in 3 yrs, and More

Related: NBC, Hannibal
NBC's HANNIBAL Jumps 22%, DATELINE Attracts Largest Friday Audience in 3 yrs, and More

Friday Primetime Results (note that some L.A.-area stations preempted programming for earthquake coverage at about 9:10 p.m. PT):

"Dateline NBC" (1.4/5 in 18-49, 8.0 million viewers overall from 8-10:01 p.m. ET) generated its biggest total-viewer result for aFriday edition in three years (since averaging 8.150 million on March 25, 2011). In adults 18-49, "Dateline" matched last week's rating and equaled its high since March 7. "Dateline" grew steadily throughout its two hours, with this half-hour track in 18-49: 1.2, 1.4, 1.5, 1.7. From its first half-hour to its fourth, "Dateline" grew by 42% in adults 18-49, 41% in adults 25-54 (to a 2.4 from a 1.7) and 32% or 2.2 million persons in total viewers (9.1 million vs. 6.9 million).

In the time period, "Dateline" was the #1 non-sports choice in the slot among ABC, NBC and FOX in adults 18-49, adults 25-54 and total viewers.

"Hannibal" (1.1/3 in 18-49, 3.6 million viewers overall from 10:01-11 p.m. ET) jumped 22% week to week in 18-49 (to a 1.1 from a 0.9) to match its season high (its best rating since the Feb. 28 season premiere also did a 1.1). The 1.1 equals "Hannibal's" best rating since April 18, 2013, when the show's third episode ever earned a 1.4. In total viewers, "Hannibal" is up week to week by 36% (3.6 million vs. 2.7 million), for a season high and best "Hannibal" since the show's second episode ever, on April 11, 2013, averaged 4.376 million. In the time period, "Hannibal" tied for #2 among ABC, CBS and NBC in adults 18-34 (with a 0.8 rating) and was #2 outright among those nets in men 18-34 (0.7). L+3 Time-Shifting: The prior week's "Hannibal" grew by 58% going from its next-day L+SD rating to L+3 (to a 1.36 from a 0.86).

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