NBC's DATELINE Jumps +50% Week-to-Week in Total Viewers

"Dateline NBC" (0.7/3 in 18-49, 4.7 million viewers overall from 7-8 p.m. ET): Jumped +50% or 1.5 million persons week to week in total viewers (4.650 million vs. 3.107 million); Reported its top Sunday total-viewer results since May 31 (6.2 million from 7-9 p.m.); Grew +17% week to week in adults 18-49 (0.7 vs. 0.6) and +38% in adults 25-54 (1.1 vs. 0.8); Ranked #2 in the time period among the Big 4 in women 18-49 (with a 0.8 rating) and women 25-54 (1.2).

"Dateline NBC: My Kid Would Never Do That" (0.8/3 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET) grew +14% week to week in total viewers (3.809 million vs. 3.333 million) and increased +14% week to week in adults 18-49 (0.8 vs. 0.7).

An encore telecast of "I Can Do That" (0.6/2 in 18-49, 2.5 million viewers overall from 9-10 p.m. ET):

Tied for #2 among the Big 4 in the time period in adults 18-49, adults 25-54 and all key adult-female demos.

The finale of "American Odyssey" (0.4/1 in 18-49, 2.2 million viewers overall from 10-11 p.m. ET):

Equaled last week in adults 18-49 (0.4 vs. 0.4) and is currently up in total viewers (2.215 million vs. 2.205 million), pending updates.

Despite the 10 p.m. hour, maintained its adult 18-49 rating from half-hour to half-hour (0.4 vs. 0.4).

Will add significant viewership via time-shifting -- "American Odyssey" has increased by +30% in 18-49 rating (from a 0.57 to a 0.74) and more than 1.0 million viewers overall (3.2 million to 4.2 million) going from L+SD to L+7.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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