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NBC's AMERICAN NINJA WARRIOR Dominates 2nd Hour

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NBC's AMERICAN NINJA WARRIOR Dominates 2nd Hour

"American Ninja Warrior" (1.6/5 in adults 18-49, 4.5 million viewers overall from 9-11 p.m. ET) tied for #2 in 18-49 among the Big 4 networks for its first hour from 9-10 p.m., then dominated it second hour from 10-11 p.m. among ABC, CBS and NBC versus original competition from both ABC's "Mistresses" and CBS's "48 Hours." From its first half-hour to its fourth, "Ninja Warrior" grew by +14% in adults 18-49 (to a 1.6 rating from a 1.4) and +20% in total viewers (4.9 million vs. 4.1 million).

"American Ninja Warrior" won its second hour from 10-11 p.m. by a margin of +78% in 18-49 (with a 1.6 rating that hour vs. a 0.9 for "Mistresses"). For its second hour, "American Ninja Warrior" finished within a tenth of a point of the combined ABC-CBS rating in 18-49 (1.6 that hour vs. a combined 1.7 -- 0.9 for "Mistresses" and 0.8 for "48 Hours"). "Ninja Warrior" won the 10-11 p.m. hour among ABC, CBS and NBC in every key measure.

In the 10:30 lead-in to local news, "American Ninja Warrior" delivered an +82% margin of victory in the key news demo of adults 25-54 among ABC, CBS and NBC (with a 2.0 rating vs. a 1.1 each for "Mistresses" and "48 Hours").

An encore telecast of "Last Comic Standing" (0.9 rating, 3 share in adults 18-49, 3,2 million viewers overall from 8-9 p.m. ET) grew from its first half-hour to its second in all key demos, with gains of +25% in adults 18-49 (to a 1.0 rating from a 0.8), +20% in adults 18-34 (0.6 vs. 0.5) and +40% in women 18-34 (0.7 vs. 0.5).


In Late-Night Metered Markets Monday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.7/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.3/1; and "Jimmy Kimmel Live," 0.5/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/1).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


For the Week:

With "America's Got Talent" scoring the week's #1 non-sports results among Primetime programs on the Big 4 networks in adults 18-49 and every other key measure, NBC has finished #2 among those nets for the Primetime week of June 2-8 in 18-49 as well as total viewers and all other key measures. According to "live plus same day" viewing figures from Nielsen Media Research, NBC has averaged a 1.3 rating, 5 share in adults 18-49 and 5.1 million viewers overall for the week.

"Talent," Friday's NHL Stanley Cup Game 5 and Monday's "American Ninja Warrior" accounted for three of the week's top seven telecasts on the Big 4 nets in 18-49 (excluding sports pre- and post-game shows), with "Talent" ranking #4, Rangers-Kings hockey #5 and "Ninja Warrior" #7.

Also finishing among the week's top 20 Primetime programs on the Big 4 last week in adults 18-49 were Tuesday's "The Night Shift" (#11), Wednesday's special "Dateline NBC" (tied for #12) and Thursday's "Last Comic Standing" (tied for #16).

Excluding sports, "Talent" ranked #1 among Primetime broadcasts for the week on ABC, CBS, NBC and FOX in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - as well as kids 2-11 and teens 12-17.

NBC ranked #1 or tied for #1 on four of seven nights last week among the Big 4 networks in adults 18-49, leading Monday, tying for first on Wednesday and winning Friday and Saturday. The other three nights of the week were led by ABC's NBA coverage.

Through 38 weeks of the 2013-14 broadcast year, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34 (tied with Fox), men 18-49, men 25-54 and all key adult-female demos. It's the first time NBC has ranked #1 in adults 18-49 at this point in the season in 10 years (since the 2003-04 season).

NBC's 2.6 rating in adults 18-49 is the network's top average at this point in the season in four years (since a 2.6 in 2009-10).

Versus one year ago, NBC is up +13% for the broadcast year to date in adults 18-49 (2.6 vs. 2.3).

In total viewers, NBC ranks #2 for the broadcast year with an average of 9.0 million viewers, which is its biggest overall audience 38 weeks into the season in eight years (since 2005-06, 9.5 million). Versus one year ago, NBC is up +30% season to date in total viewers (9.0 million vs. 6.9 million). It's the first time NBC has ranked #2 in total viewers at this point in the season in 10 years.

WEEKLY RESULTS
Adults 18-49, L+SD
Net... Week 38, 2012-13... Week 38, 2013-14...Diff
NBC...1.7...1.3...Down 24%
CBS...0.9...0.8... Down 11%
ABC...2.7...2.6... Down 4%
Fox...1.2...0.9... Down 25%

Total Viewers, L+SD
Net... Week 38, 2012-13... Week 38, 2013-14...Diff
NBC...6.112 million ...5.094 million...Down 17%
CBS...5.062 million...5.003 million...Down 1%
ABC...7.508 million ...7.826 million...Up 4%
Fox...3.121 million ...2.774 million...Down 11%

SEASON AVERAGES
Adults 18-49, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...2.3...2.6...Up 13%
CBS...2.7...2.3...Down 15%
ABC...2.2...2.1...Down 5%
Fox...2.4...2.4...Even

Total Viewers, "Most Current"
Net... STD '12-13... STD '13-14...Diff
NBC...6.910 million ...8.986 million...Up 30%
CBS...11.313 million...10.291 million... Down 9%
ABC...7.782 million ...7.572 million...Down 3%
Fox...6.761 million ...7.044 million...Up 4%


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

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