NBC Wins Primetime of 12/8 in Key Demos for 6th Straight Week

By: Dec. 16, 2014
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NBC has won the ratings week of Dec. 8-14 in adults 18-49, marking the network's sixth consecutive weeklong win and 10th in the season's 12 weeks to date. According to "live plus same day" viewing figures from Nielsen Media Research, NBC averaged a 2.2 rating, 7 share in adults 18-49 and 8.0 million viewers overall for the week.

NBC finished #1 or tied for #1 for the week among ABC, CBS, NBC and FOX in every key demographic.

NBC's "Sunday Night Football" ranked #1 among Big 4 primetime programs for the week in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - as well as teens 12-17. The Cowboys-Eagles "SNF" matchup averaged 24.3 million viewers, making it the most-watched "Sunday Night Football" telecast ever during Week 15 of the NFL season.

"Sunday Night Football" joined with the Monday and Tuesday editions of "The Voice" to account for three of the week's top 10 primetime rankings on the Big 4 in adults 18-49, with football finishing #1, Monday's "Voice" #7 and Tuesday's "Voice" tied for #9. Rankings exclude sports pre- and post-game shows.

For the season, NBC ranks #1 or tied for #1 among the Big 4 networks in every key demographic - adults, men and women 18-34, 18-49 and 25-54. In adults 18-49, NBC ranks #1 by a +16% margin (with a 2.9 rating vs. a 2.5 for #2 CBS).

In total viewers, NBC is #2 for the season, and running within 0.3% of its year-ago average (9.870 million vs. 9.896 million), making this season and last NBC's two top-scoring seasons in total viewers at this point since 2006. This season and last also mark the first two times since 2003 that NBC has ranked as high as #2 in total viewers at this point.

Primetime averages for the week of Dec. 8-14 in adults 18-49 are: NBC, 2.2/7; CBS, 1.8/6; Fox, 1.4/4; ABC, 1.3/4; and CW, 0.7/2. In overall total viewers, the weekly averages were: CBS, 8.6 million; NBC, 8.0 million; ABC, 5.4 million; Fox, 4.2 million; and CW, 2.1 million.

"Most current" averages for the season to date are: NBC, 2.9/9; CBS, 2.5/8; ABC, 2.4/8; Fox, 2.1/7; and CW, 0.9/3. In overall total viewers, the season averages are: CBS, 11.8 million; NBC, 9.9 million; ABC, 8.9 million; Fox, 6.2 million; and CW, 2.3 million.

NBC highlights for the week of Dec. 8-14:

Monday

NBC ranked #1 for the night among the Big 4 networks in adults 18-49, total viewers and most other key measures with the #1 show of the night in 18-49 and total viewers on those nets, "The Voice" (2.5/7 in 18-49, 10.8 million viewers overall from 8-10 p.m. ET). "The Voice" won its time period among the Big 4 in 18-49, total viewers and nearly all other key measures.

"Live Plus Three Day" Ratings: "The Voice" grew by +20% in 18-49 (from a 2.54 rating to a 3.05) and more than 1.3 million viewers overall (from 10.8 million to 12.2 million) going from "live plus same day" rating to L+3.

"State of Affairs" (1.6/5 in 18-49, 6.3 million viewers overall from 10-11 p.m. ET) maintained 100% of the prior week's rating in 18-49 (1.6 vs. 1.6) and grew week to week by +25% in adults 18-34 (from a 0.8 to a 1.0) and +27% in women 18-34 (1.1 to 1.4). In the time period, "State of Affairs" tied for the #1 among ABC, CBS and NBC in adults 18-49 with CBS's "NCIS: LA" and ahead of ABC's "Castle" (1.4).

L+3: "State of Affairs" grew by +37% in 18-49 (from a 1.59 rating to a 2.17) and 2.3 million viewers overall (from 6.3 million to 8.6 million) going from L+SD to L+3.

Tuesday

"The Voice" (2.3/7 in 18-49, 11.2 million viewers overall from 8-9:01 p.m. ET) ranked as the #1 show of the night in total viewers and was the #1 regularly scheduled telecast of the night on the Big 4 in adults 18-49, adults 18-34 and adults 25-54. Versus special competition from CBS's "Rudolph the Red-Nosed Reindeer," "The Voice" won its time period in total viewers and adults 18-34.

L+3: "The Voice" grew by +13% in 18-49 (from a 2.31 to a 2.61) and 753,000 viewers overall (11.2 million to 12.0 million) going from L+SD to L+3.

"Marry Me" (1.2/3 in 18-49, 4.6 million viewers overall from 9:01-9:30 p.m. ET) retained 92% of the prior week's rating in adults 18-49 (1.2 vs. 1.3), 94% in adults 25-54 (1.6 vs. 1.7) and 99.9% in total viewers (4.641 million vs. 4.646 million).

L+3: "Marry Me" grew by +19% in 18-49 (from a 1.18 to a 1.40) and 435,000 viewers overall (4.6 million to 5.1 million) going from L+SD to L+3.

"About a Boy" (0.9/3 in 18-49, 3.7 million viewers overall from 9:30-10 p.m. ET) retained 75% of its 18-49 lead-in from "Marry Me," held 86% in adults 18-34 (0.6 vs. 0.7) and retained 90% in women 18-34 (0.9 vs. 1.0).

L+3: "About a Boy" grew by +23% in 18-49 (from a 0.92 to a 1.13) and 753,000 viewers overall (3.7 million to 4.4 million) going from L+SD to L+3.

The NBC NEWS SPECIAL "Angelina Jolie: Unbroken" (1.0/3 in 18-49, 4.8 million viewers overall from 10-11 p.m. ET) maintained its full adult 18-49 rating from half-hour to half-hour (1.0 vs. 1.0), despite the 10 p.m. hour, while also maintaining 100% in adult 25-54 (1.3 vs. 1.3) and growing by +13% in men 25-54 (0.8 to 0.9).

Wednesday

With its first telecast in three weeks, "The Mysteries of Laura" (1.2/4 in 18-49, 8.1 million viewers overall from 8-9 p.m. ET) ranked #2 in the slot on the Big 4 in total viewers. For an eighth telecast in a row, "The Mysteries of Laura" remained within 0.3 of a point of its regular-slot premiere rating in 18-49 (1.5 on Sept. 24).

L+3: "The Mysteries of Laura" grew by +25% in 18-49 (from a 1.23 to a 1.54) and 1.5 million viewers overall (8.1 million to 9.6 million) going from L+SD to L+3.

With its first telecast since Nov. 19, "Law & Order: SVU" (1.4/4 in 18-49, 6.9 million viewers overall from 9-10 p.m. ET) grew half-hour to half-hour in nearly every key measure, including gains of +7% in adults 18-49 (1.4 to 1.5), +18% in adults 18-34 (0.9 to 1.1) and +13% in women 18-34 (1.3 to 1.5).

L+3: "Law & Order: SVU" increased by +58% in 18-49 (from a 1.43 to a 2.26) and 2.3 million viewers overall (6.9 million to 9.2 million) going from L+SD to L+3.

With its first telecast in three weeks, "Chicago P.D." (1.5/5 in 18-49, 6.7 million viewers overall from 10-11 p.m. ET) tied for #1 among the ABC, CBS and NBC drama competition in adults 18-49, marking the third consecutive "Chicago P.D." telecast to finish #1 or tied for #1 among those networks in 18-49. "Chicago P.D." built by a season-high 7% on its lead-in from "Law & Order: SVU" in adults 18-49, versus declines in the time period of 33% for CBS's "Stalker" (1.4 vs. 2.1 for "Criminal Minds") and 35% for ABC's "Nashville" (1.5 vs. 2.3 for "Black-ish").

L+3: "Chicago P.D." grew by +62% in 18-49 (from a 1.46 to a 2.36) and 2.8 million viewers overall (6.7 million to 9.5 million) going from L+SD to L+3.

Thursday

With its first telecast in three weeks, "The Biggest Loser" (1.1/4 in 18-49, 4.3 million viewers overall from 8-9 p.m. ET) equaled its prior 18-49 rating, despite a three-week break between episodes. "The Biggest Loser" also matched its prior telecast in adults 18-34 (0.7) and adults 25-54 (1.4) and was up +13% in men 18-49 (0.8 to 0.9).

L+3: The prior telecast of "The Biggest Loser" on Nov. 20 grew by +25% in 18-49 (from a 1.13 to a 1.41) and 672,000 viewers overall (from 4.5 million to 5.1 million) going from L+SD to L+3.

With its first telecast since Nov. 20, "Bad Judge" (1.1/3 in 18-49, 3.7 million viewers overall from 9-9:30 p.m. ET) jumped +22% versus its prior telecast in adults 18-49 (with a 1.1 rating vs. a 0.9 on Nov. 20) and +8% in total viewers (3.7 million vs. 3.5 million). "Bad Judge" locked up its highest 18-49 rating since Oct. 16 (1.2), topping the show's prior five telecasts. In total viewers, it was the most-watched "Bad Judge" since Oct. 30 (3.9 million)."Bad Judge" ranked #2 in the time period among the Big 4 networks in adults 18-49, adults 18-34 (0.7) and adults 25-54 (1.3).

L+3: The previous episode of "Bad Judge" on Nov. 20 grew by +27% in 18-49 (from a 0.95 to a 1.21) and 723,000 viewers overall (from 3.5 million to 4.2 million).

With its first telecast in three weeks, "A-to-Z" (0.8/2 in 18-49, 2.5 million viewers overall from 9:30-10 p.m. ET) grew +14% versus its prior telecast in adult 18-49 rating (0.8 vs. 0.7 on Nov. 20) and +2% in total viewers (2.5 million vs. 2.4 million).

"A-to-Z" earned its highest 18-49 rating since Nov. 6 (0.8) and equaled the show's top rating since Oct. 23 (0.9). In total viewers, it's the most-watched "A-to-Z" since Nov. 6 (2.7 million)

L+3: The previous telecast of "A-to-Z" on Nov. 20 increased by +19% in 18-49 (from a 0.73 to a 0.87 and 385,000 viewers overall (from 2.4 million to 2.8 million).

"Blake Shelton's Not So Family Christmas" (0.8/3 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET) ranked #2 in THE HOUR in adults 18-49, adults 25-54, total viewers and most other key measures among ABC, CBS and NBC and tied for #1 among those nets in women 18-34 and ranked #1 outright among ABC, CBS and NBC in adults 18-34.

Friday

"Dateline NBC" (1.3/5 in 18-49, 7.2 million viewers overall from 8-9 p.m. ET) won the slot among the Big 4 in adults 18-49 for a sixth consecutive telecast, while also tallying wins among those networks this week in adults 25-54, total viewers and all key adult-female demos. "Dateline" matched its prior telecast in adults 18-49 (1.3 vs. 1.3 on Nov. 28) and grew +6% in adults 25-54 (1.7 to 1.8).

"Grimm" (1.3/4 in 18-49, 5.1 million viewers overall from 9-10 p.m. ET) ranked as the #1 scripted show of the night in adults 18-49, capturing its best 18-49 result since Nov. 21 and matching its highest rating since the show's season premiere (1.4 on Oct. 24). Week to week, "Grimm" was up by +8% in 18-49 (1.2 to 1.3) and +2% in total viewers (5.1 million vs. 5.0 million).

L+3: The prior week's "Grimm" grew by +80% in 18-49 (from a 1.16 to a 2.09) and 2.3 million viewers overall (5.0 million to 7.3 million) going from L+SD to L+3.

"Constantine" (1.0/3 in 18-49, 3.3 million viewers overall from 10-11 p.m. ET) jumped +25% or 0.2 of a point week to week in adult 18-49 rating (from a 0.8 to a 1.0) and +4% in total viewers (3.3 million vs. 3.2 million), to capture its top 18-49 rating since Nov. 21 (1.1). This week's "Constantine" retained 77% of its 18-49 lead-in from "Grimm," up from last week's 67% (0.8 vs. 1.2).

L+3: The previous week's "Constantine" increased by +83% in 18-49 (from a 0.82 to a 1.50) and 1.5 million viewers overall (3.2 million to 4.7 million) going from L+SD to L+3.

Saturday

From 8-11 p.m., an encore telecast "Peter Pan Live!" averaged a 0.3/1 in 18-49 and 1.5 million viewers overall.

Sunday:

NBC Sports' "Sunday Night Football" (8.6/25 in 18-49, 24.3 million viewers overall from 8:31-11:40 p.m. ET), featuring the Dallas Cowboys at the Philadelphia Eagles, led NBC to nightlong wins among ABC, CBS, NBC and FOX in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

It's the top "SNF" in 18-49 since Sept. 28 (8.8 for Saints-Cowboys) and the #1 Sunday primetime game of the season in total viewers.

It's also the most-watched Week 15 telecast in "Sunday Night Football" history and most-watched Sunday telecast on any network since ABC's March 2 coverage of the Academy Awards.

For the night, NBC led among the Big 4 by a +121% margin over #2 FOX in adults 18-49 (with a 7.1 rating from 7:30-11 p.m. for NBC vs. a 3.2 from 7-10 for Fox). In total viewers, the nightlong margin over #2 CBS was +125% (20.4 million from 7:30-11 vs. 9.0 million from 7-11 for CBS).

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

NBC 2.2/7, 2.8 million

CBS 1.8/6, 2.3 million

Fox 1.4/4, 1.8 million

ABC 1.3/4, 1.6 million

CW 0.7/2, 0.9 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

NBC 2.7/7, 3.3 million

CBS 2.4/7, 2.9 million

ABC 1.7/5, 2.1 million

Fox 1.6/4, 1.9 million

CW 0.8/2, 1.0 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 2.9/8, 8.6 million

NBC 2.7/7, 8.0 million

ABC 1.8/5, 5.4 million

Fox 1.4/4, 4.2 million

CW 0.7/2, 2.1 million

Each rating point equals 2.95 million viewers

SEASON TO DATE
Average rating, share and audience in each category

ADULTS 18-49

NBC 2.9/9, 3.7 million

CBS 2.5/8, 3.2 million

ABC 2.4/8, 3.1 million

Fox 2.1/7, 2.7 million

CW 0.9/3, 1.1 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

NBC 3.6/10, 4.3 million

CBS 3.5/9, 4.2 million

ABC 3.0/8, 3.6 million

Fox 2.4/7, 2.9 million

CW 1.0/3, 1.2 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 4.0/11, 11.8 million

NBC 3.3/9, 9.9 million

ABC 3.0/8, 8.9 million

Fox 2.1/6, 6.2 million

CW 0.8/2, 2.3 million

Each rating point equals 2.95 million viewers


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