NBC Wins Monday in 18 - 49 & Total Viewers; THE VOICE Ranks as No. 1 Show

By: Mar. 07, 2017
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

NBC wins Monday night in adults 18-49 and total viewers with the #1 show of the night in both measures, "The Voice," and a 10-11 p.m. win in total viewers for "Taken."

"Taken" (1.3/5 in 18-49, 6.2 million viewers overall from 10-11 p.m. ET): Beats "The Bachelor: The Women Tell All" in total viewers (6.2 million vs. 5.4 million from 10-11 p.m.). Ties the "Bachelor" special in adults 25-54. Finishes within 0.3 of the slot lead in adults 18-49 (1.3 vs. 1.6 for the "Bachelor" special). Finishes within 0.3 of last week's premiere rating in 18-49 (1.3 vs. 1.6), and note:ABC's rating in the hour is up +167% week to week with last night's "Bachelor" competition in 18-49 (1.6 vs. 0.6 for "When We Rise, Part 1) and +108% in total viewers (5.436 million vs. 2.616 million). Despite last night's "Bachelor" competition, improves by +8% versus NBC's average in the timeslot this season prior to "Taken" (1.3 vs. 1.2, L+SD non-sports) and +27% in total viewers (6.246 million vs. 4.929 million). Will add significant viewership via time-shifting and VOD - last week's "Taken" premiere grew +23% in 18-49 (1.63 to 2.00) and +1.9 million viewers overall (7.5 million to 9.4 million) going from L+SD to L+3 Nielsens

"The Voice" (2.7/9 in 18-49, 12.1 million viewers overall from 8-10 p.m. ET): Is the #1 show of the night in 18-49 and total viewers. Scores the show's second-highest 18-49 rating for a Monday telecast since Oct. 24, 2016 (2.7), trailing over that span only last week's cycle 12 premiere (3.1). Wins the time period among the Big 4 networks in adults, men and women 18-49; adults, men and women 25-54; and total viewers. Delivers a +29% margin of victory versus last night's competition from ABC's penultimate week of "The Bachelor" in 18-49 (2.7 vs. 2.1 from 8-10 p.m.) and wins by +5.4 million persons or +80% in total viewers (12.097 million vs. 6.730 million). Is up +29% versus what "Voice" was averaging as it closed its prior cycle in 18-49 (2.7 vs. 2.1 for last fall's final four Monday episodes) and +19% in total viewers (12.097 million vs. 10.188 million). Is up +3% versus the second Monday episode of the prior cycle in total viewers (12.097 million vs. 11.723 million on Sept. 26, 2016). Will add substantial viewership via time-shifting and VOD - last week's "Voice" tied for the biggest 18-49 lift of the night in L+3, (+0.63). The Feb. 27 "Voice" grew by +20% going from L+SD Nielsens to L+3 in 18-49 (from a 3.15 rating to a 3.78) and +2.0 million viewers overall (13.0 million to 15.0 million).

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5 with an encore telecast; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3 with an encore; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.6/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/5. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.3/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos