NBC Ties for the Sunday Win With LITTLE BIG SHOTS as #1 Show of the Night

NBC ties for #1 among the Big 4 networks Sunday night in adults 18-49 and adults 25-54, led by the #1 Big 4 telecast of the night in those and most other key measures, "Little Big Shots."

"Little Big Shots" (1.6/6 in 18-49, 9.9 million viewers overall from 8-9:01 p.m. ET): Is the #1 primetime show of the night on the Big 4 in adults 18-49, adults 25-54 and most other key demos.

Is extremely close to rounding up to a 1.7 (currently reporting a 1.648 in these prelim fast-affiliate ratings). Is virtually matching its prior original telecast in 18-49 (1.6 vs. 1.7 on April 17, pending updates), despite running an encore in this slot last week.

Builds by +100% on its lead-in from an encore "LBS" in 18-49 (1.6 vs. 0.8) and +99% in total viewers (9.9 million vs. 5.0 million). Is up +60% versus NBC's time-period average this season prior to "LBS," excluding sports and THE GOLDEN GLOBES in 18-49 (1.6 vs. 1.0, L+SD) and +130% in total viewers (9.884 million vs. 4.290 million).

Will grow substantially via time-shifting and VOD - "LBS" has increased by +22% this season in 18-49 rating (from a 2.22 to a 2.70) and 1.9 million viewers overall (12.5 million to 14.4 million) going from L+SD to L+7.

"The Carmichael Show" (1.0/3 in 18-49, 4.6 million viewers overall from 9:01-9:30 p.m. ET): Is currently up +43% week to week in 18-49 (1.0 vs. 0.7) and up +29% in total viewers (4.562 million vs. 3.549 million), pending updates.

Ranks #2 in the time period among the Big 4 networks in total viewers and tied for #2 in men 18-49, women 18-49 and adults 25-54.

Is currently running within 0.1 of #1 among those networks in adults 18-49 (1.0 vs. 1.1 each for CBS and FOX in the half-hour).

Will grow with time-shifted viewing and VOD -- the prior week's "Carmichael" increased by +18% in 18-49 going from L+SD to L+3 (0.71 to 0.84) and 410,000 persons in total viewers (3.5 million to 4.0 million).

"Crowded" (0.8/2 in 18-49, 3.2 million viewers overall from 9:30-10 p.m. ET): Is up +14% week to week in 18-49 (0.8 vs. 0.7) and up +8% in total viewers (3.239 million vs. 2.996 million).

Retains 91% of its lead-in in women 18-49 (1.0 vs. 1.1) and 100% in women 18-34 (0.6 vs. 0.6).

Ties for #2 in the half-hour among the Big 4 in adults 18-34 and men 18-34.

Will add substantial viewership via time-shifting and VOD -- the previous week's "Crowded" increased by +26% in 18-49 going from L+SD to L+3 (0.70 to 0.88) and 552,000 persons in total viewers (3.0 million to 3.5 million) going from L+SD to L+7.

"Dateline NBC" (1.0/3 in 18-49, 5.5 million viewers overall from 10-11 p.m. ET): Grows +11% week to week in 18-49 (1.0 vs. 0.9) and +29% in total viewers (5.525 million vs. 4.287 million).

Wins the hour among ABC, CBS and NBC in the key news demo of adults 25-54, as well as total viewers, men 25-54, women 25-54 and men 18-49

Ties for #1 in the slot among those nets in adults 18-49.

Will add significant viewership via time-shifting - Sunday's "Dateline NBC" has increased by +19% this season in 18-49 rating (from a 1.09 to a 1.30) and 720,000 viewers overall (5.4 million to 6.2 million) going from L+SD to L+7).

Upscale: Sunday's "Dateline" is generating a solid upscale audience, indexing at a 111 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3).

An encore telecast of "Little Big Shots" averaged a 0.8/3 in 18-49 and 5.0 million viewers overall from 7-8 p.m.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC

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